In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age.
One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show which ads were reaching the right audiences and having a positive impact.
Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords to help them grow.
But major brands are interested in things like “brand recall” (such as whether consumers remember the name of your cereal), and “brand favorability” (whether they think positively about it), rather than just clicks and online sales. The metrics that the online advertising industry uses today aren’t always equipped to tell that fuller story. Many brands scramble together metrics like clicks, ad impressions, and numerous tools and measurement solutions, trying to make sense of them and—some time later—acting upon the insights they can glean.
The lack of these actionable, truly useful metrics is a key reason that many major brands have been cautious in embracing digital advertising over the past decade, even as high-quality content and millions of users have moved online.
We think that a new generation of measurement solutions will help brands quantify the benefits of investing online and will help to fund the next generation of great online content and services.
Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. We're working with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition on this project.
We believe that the industry’s significant investment in these areas can substantially grow the online advertising pie, help major brands invest for growth, and fund new digital content and services.
Read all the details about this initiative, and the first solutions (Active GRP and Active View) on our Agency blog.
Wednesday, April 18, 2012
Monday, April 16, 2012
Celebrating the Google Photography Prize Finalists
Back in November we announced the Google Photography Prize 2012, a competition offering student photographers a chance to share their best photographs with the world.
Groundbreaking photographer Ansel Adams once said, “There are no rules for good photographs, there are only good photographs,” so we left the themes for submission suitably broad, with 10 categories that combined classic photography genres with online photography trends including “Night,” “Travel,” “Sound/Silence” and “Me.”
We were thrilled by the interest in the contest: nearly 20,000 students from 146 countries took part, of which 100 were shortlisted. You can see these in the gallery on our website.
Our judging panel of seven leading photography experts chose the 10 finalists whose work will be shown in our exhibition in the Saatchi Gallery. Today we’re announcing the finalists: Collin Avery (U.S.), Viktor Johansson (Sweden), Kyrre Lien (Norway), Alexandra Claudia Manta (Romania), Balázs Maté (Hungary), Adi Sason (Israel), Oliver Seary (UK), Dana Stirling (Israel), Sasha Tamarin (Israel), Zhao Yi (China). Here are examples of the finalists' work—you can see their full albums on their Google+ profiles.
If you’re in London, come to the Saatchi Gallery to see the work of our finalists displayed alongside a new exhibition of international photography, Out of Focus, starting April 25. The overall winner of the Google Photography Prize will be announced on April 24, and will go on a once-in-a-lifetime trip to a location of their choice with a professional photographer as their mentor.
We hope you enjoy these fantastic photos as much as we did.
Groundbreaking photographer Ansel Adams once said, “There are no rules for good photographs, there are only good photographs,” so we left the themes for submission suitably broad, with 10 categories that combined classic photography genres with online photography trends including “Night,” “Travel,” “Sound/Silence” and “Me.”
We were thrilled by the interest in the contest: nearly 20,000 students from 146 countries took part, of which 100 were shortlisted. You can see these in the gallery on our website.
Our judging panel of seven leading photography experts chose the 10 finalists whose work will be shown in our exhibition in the Saatchi Gallery. Today we’re announcing the finalists: Collin Avery (U.S.), Viktor Johansson (Sweden), Kyrre Lien (Norway), Alexandra Claudia Manta (Romania), Balázs Maté (Hungary), Adi Sason (Israel), Oliver Seary (UK), Dana Stirling (Israel), Sasha Tamarin (Israel), Zhao Yi (China). Here are examples of the finalists' work—you can see their full albums on their Google+ profiles.
If you’re in London, come to the Saatchi Gallery to see the work of our finalists displayed alongside a new exhibition of international photography, Out of Focus, starting April 25. The overall winner of the Google Photography Prize will be announced on April 24, and will go on a once-in-a-lifetime trip to a location of their choice with a professional photographer as their mentor.
We hope you enjoy these fantastic photos as much as we did.
Wednesday, April 11, 2012
Toward a simpler, more beautiful Google
Update 5:49pm: for our international readers, this post is also available in French, German, Italian, Japanese and Spanish (Latin America, Spain). - Ed.
More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.
A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.
Navigation you can make your own
One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:
Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.
Conversations you’ll really care about
Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold. Today’s update is an important step in this direction, including:
Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.
A new home for hanging out
Google+ Hangouts uses live video to bring people together, and the results range from heartwarming to breathtaking to music-making. Today we're adding a dedicated Hangouts page that creates even more opportunities to connect in person, including:
By highlighting all the hangouts you can join, all over the world, it’s now easier to spend time together—even be there for each other. And with efforts like hangout apps already underway, you can expect more hangouts in more places in the future.
Getting there from here
Today's Google+ update extends beyond navigation, the stream and hangouts. For instance: there's a new Explore page that shows what's interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more.
We're rolling out all of these improvements over the next few days, so please check back if you don't see them yet. In the meantime, you can visit this overview to learn more.
By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love—from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster—toward a simpler, more beautiful Google.
More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.
A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.
Navigation you can make your own
One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:
- You can drag apps up or down to create the order you want
- You can hover over certain apps to reveal a set of quick actions
- You can show or hide apps by moving them in and out of “More”
Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.
Conversations you’ll really care about
Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold. Today’s update is an important step in this direction, including:
- Full bleed photos and videos that'll make you really proud to post
- A stream of conversation "cards" that make it easier to scan and join discussions
- An activity drawer that highlights the community around your content
Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.
A new home for hanging out
Google+ Hangouts uses live video to bring people together, and the results range from heartwarming to breathtaking to music-making. Today we're adding a dedicated Hangouts page that creates even more opportunities to connect in person, including:
- An always-updated list of invitations from the people in your circles
- Quick access to every public and On Air hangout, for those times when you want to meet someone new, or watch a live broadcast
- A rotating billboard of popular hangouts, pro tips and other items you don’t want to miss
By highlighting all the hangouts you can join, all over the world, it’s now easier to spend time together—even be there for each other. And with efforts like hangout apps already underway, you can expect more hangouts in more places in the future.
Getting there from here
Today's Google+ update extends beyond navigation, the stream and hangouts. For instance: there's a new Explore page that shows what's interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more.
We're rolling out all of these improvements over the next few days, so please check back if you don't see them yet. In the meantime, you can visit this overview to learn more.
By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love—from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster—toward a simpler, more beautiful Google.
Monday, April 9, 2012
One desk chair—hold the formaldehyde
Formaldehyde. Lead. Pesticides. Mercury. If building materials had nutrition labels, would you buy a product containing these toxic ingredients? There are more than 80,000 chemicals in the world, and we don’t fully know how they impact our health. And a surprising number of hazardous chemicals still make their way into everyday products we use, including furniture, paints, carpets and flooring. Whether it’s in the home or office, we shouldn’t have to worry that the chair we’re sitting in or the air we breathe contains harmful chemicals (PDF).
On my first day on the job at Google over six years ago, a co-worker asked me to sniff a carpet sample. I didn’t smell anything and was told, “That’s good!” We want to build a greener future and create the healthiest work environments imaginable for Googlers, which means we only use paints, sealants, adhesives, carpets, furniture and building materials with the lowest levels of VOCs (volatile organic compounds) possible.
Unfortunately, the lack of clear and widely-available product ingredient information makes progress in this area challenging, so we’re asking the market to provide toxin-free products and make its contents an open book. We put all our products through a rigorous screening process to make sure they meet our healthy materials standards, and request full transparency from our vendors by asking them to share comprehensive product ingredient information.
This movement is also gaining momentum outside of Google. Recently, 30 leading building product manufacturers signed on to pilot the Health Product Declaration (HPD) Open Standard, the industry’s first common reporting standard for transparency around health impacts of building materials. Google is a founding endorser of the HPD, and we applaud these manufacturers for taking this important step. Continued leadership like this is needed for the product transparency revolution to gain real traction—not just for building materials but all types of products we consume or use.
So whether you’re at the restaurant or hardware store, ask tough questions so you can make better-informed choices about products to help keep yourself and your families healthy. Your collective voice and purchasing power can make a huge difference.
As for Google, by setting high standards, asking difficult questions and encouraging transparency from our partners, we hope to show how other organizations can create their own healthy and sustainable work environments.
On my first day on the job at Google over six years ago, a co-worker asked me to sniff a carpet sample. I didn’t smell anything and was told, “That’s good!” We want to build a greener future and create the healthiest work environments imaginable for Googlers, which means we only use paints, sealants, adhesives, carpets, furniture and building materials with the lowest levels of VOCs (volatile organic compounds) possible.
A straw-hut style huddle room made with sustainably forested wood from Pescadero Willow Farm, bound by a saline-based, toxin-free solution
Unfortunately, the lack of clear and widely-available product ingredient information makes progress in this area challenging, so we’re asking the market to provide toxin-free products and make its contents an open book. We put all our products through a rigorous screening process to make sure they meet our healthy materials standards, and request full transparency from our vendors by asking them to share comprehensive product ingredient information.
This movement is also gaining momentum outside of Google. Recently, 30 leading building product manufacturers signed on to pilot the Health Product Declaration (HPD) Open Standard, the industry’s first common reporting standard for transparency around health impacts of building materials. Google is a founding endorser of the HPD, and we applaud these manufacturers for taking this important step. Continued leadership like this is needed for the product transparency revolution to gain real traction—not just for building materials but all types of products we consume or use.
So whether you’re at the restaurant or hardware store, ask tough questions so you can make better-informed choices about products to help keep yourself and your families healthy. Your collective voice and purchasing power can make a huge difference.
As for Google, by setting high standards, asking difficult questions and encouraging transparency from our partners, we hope to show how other organizations can create their own healthy and sustainable work environments.
Google+ Hangout with the UN Secretary-General
We’re passionate about changing the world. But there’s another organization that’s equally passionate—and has been doing it a lot longer. For more than 60 years, the United Nations has worked to advance a global agenda on ending war and poverty, promoting human rights, protecting the environment and dealing with humanitarian crises—critical issues that will determine the quality of life for future generations to come.
So we’re delighted that on Tuesday, April 10, some of the voices of the next generation will have the chance to participate in an exclusive global conversation with UN Secretary-General Ban Ki-moon via a Google+ Hangout from the United Nations headquarters in New York. Six young people, selected in consultation with partners in civil society, academia and United Nations offices in the field, will join from the United States, Europe, Asia, Africa, the Middle East and Latin America, and have the opportunity to ask questions on the issues that matter to them.
The Google+ Hangout with the UN Secretary-General will be streamed live at 3:30pm ET on April 10 at youtube.com/unitednations. David C. Drummond, Google’s SVP of Corporate Development and Chief Legal Officer, will moderate.
Technology has given us the chance to advance the important work of the UN, while ensuring that global politics is made more accountable to citizens. We’re thrilled that Google can help play a small part in this.
So we’re delighted that on Tuesday, April 10, some of the voices of the next generation will have the chance to participate in an exclusive global conversation with UN Secretary-General Ban Ki-moon via a Google+ Hangout from the United Nations headquarters in New York. Six young people, selected in consultation with partners in civil society, academia and United Nations offices in the field, will join from the United States, Europe, Asia, Africa, the Middle East and Latin America, and have the opportunity to ask questions on the issues that matter to them.
The Google+ Hangout with the UN Secretary-General will be streamed live at 3:30pm ET on April 10 at youtube.com/unitednations. David C. Drummond, Google’s SVP of Corporate Development and Chief Legal Officer, will moderate.
Technology has given us the chance to advance the important work of the UN, while ensuring that global politics is made more accountable to citizens. We’re thrilled that Google can help play a small part in this.
Thursday, April 5, 2012
Celebrating six students receiving the AP-Google Journalism & Technology Scholarship
Last summer, we announced a joint scholarship program for aspiring journalists with the Associated Press, administered by the Online News Association. Congratulations to the six students who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media:
We hope these scholarship winners, and their future projects, inspire the broader journalism community to keep rethinking how to report and share stories through new technologies.
For all undergraduate and graduate students already brainstorming ideas for next year, read more about the application process and eligibility on the scholarship program’s website. Thank you to the Associated Press and the Online News Association for making this scholarship program possible, and we look forward to seeing the impact these students have in their communities and in journalism.
- Emily Eggleston, 24, graduate student at the University of Wisconsin, Madison, studying journalism and geography.
- Reginald James, 30, undergraduate student at the University of California, Berkeley, studying political science and African American studies.
- Katie Zhu, 20, undergraduate at Northwestern University, studying computer science and journalism.
- Rebecca Rolfe, 25, graduate student at the Georgia Institute of Technology, studying digital media.
- Kevin Schaul, 20, undergraduate student at the University of Minnesota, studying journalism and computer science.
- John Osborn, 29, graduate student at the University of California, Berkeley, studying journalism.
We hope these scholarship winners, and their future projects, inspire the broader journalism community to keep rethinking how to report and share stories through new technologies.
For all undergraduate and graduate students already brainstorming ideas for next year, read more about the application process and eligibility on the scholarship program’s website. Thank you to the Associated Press and the Online News Association for making this scholarship program possible, and we look forward to seeing the impact these students have in their communities and in journalism.
Tuesday, April 3, 2012
Going global in search of great art
South African rock designs. Brazilian street graffiti. Australian aboriginal art. Today we’re announcing a major expansion of the Google Art Project. From now on, with a few simple clicks of a finger, art lovers around the world will be able to discover not just paintings, but also sculpture, street art and photographs from 151 museums in 40 countries.
Since we introduced the Art Project last year, curators, artists and viewers from all over the globe have offered exciting ideas about how to enhance the experience of collecting, sharing and discovering art. Institutions worldwide asked to join the project, urging us to increase the diversity of artworks displayed. We listened.
The original Art Project counted 17 museums in nine countries and 1,000 images, almost all paintings from Western masters. Today, the Art Project includes more than 30,000 high-resolution artworks, with Street View images for 46 museums, with more on the way. In other words, the Art Project is no longer just about the Indian student wanting to visit the Metropolitan Museum of Art in New York. It is now also about the American student wanting to visit the National Gallery of Modern Art in Delhi.
The expanded Art Project embraces all sizes of institutions, specializing in art or in other types of culture. For example, you can take a look at the White House in Washington, D.C., explore the collection of the Museum of Islamic Art in Qatar, and continue the journey to the Santiniketan Triptych in the halls of the National Gallery of Modern Art, Delhi. In the United States alone, some 29 partners in 16 cities are participating, ranging from excellent regional museums like the Gibbes Museum of Art in Charleston, South Carolina to top notch university galleries such as the SCAD museum of art in Savannah, Georgia.
Here are a few other new things in the expanded Art Project that you might enjoy:
The Art Project is part of our efforts to bringing culture online and making it accessible the widest possible audience. Under the auspices of the Google Cultural Institute, we’re presenting high-resolution images of the Dead Sea Scrolls, digitizing the archives of famous figures such as Nelson Mandela, and creating 3D models of 18th century French cities. Our launch ceremony was held this morning at the Musee d'Orsay in Paris:
For more information and future developments, follow the Art Project on Google+. Together with the fantastic input from our partners from around the world, we’re delighted to have created a convenient, fun way to interact with art—a platform that we hope appeals to students, aspiring artists and connoisseurs alike.
Since we introduced the Art Project last year, curators, artists and viewers from all over the globe have offered exciting ideas about how to enhance the experience of collecting, sharing and discovering art. Institutions worldwide asked to join the project, urging us to increase the diversity of artworks displayed. We listened.
The original Art Project counted 17 museums in nine countries and 1,000 images, almost all paintings from Western masters. Today, the Art Project includes more than 30,000 high-resolution artworks, with Street View images for 46 museums, with more on the way. In other words, the Art Project is no longer just about the Indian student wanting to visit the Metropolitan Museum of Art in New York. It is now also about the American student wanting to visit the National Gallery of Modern Art in Delhi.
The expanded Art Project embraces all sizes of institutions, specializing in art or in other types of culture. For example, you can take a look at the White House in Washington, D.C., explore the collection of the Museum of Islamic Art in Qatar, and continue the journey to the Santiniketan Triptych in the halls of the National Gallery of Modern Art, Delhi. In the United States alone, some 29 partners in 16 cities are participating, ranging from excellent regional museums like the Gibbes Museum of Art in Charleston, South Carolina to top notch university galleries such as the SCAD museum of art in Savannah, Georgia.
Here are a few other new things in the expanded Art Project that you might enjoy:
- Using completely new tools, called Explore and Discover, you can find artworks by period, artist or type of artwork, displaying works from different museums around the world.
- Google+ and Hangouts are integrated on the site, enabling you to create even more engaging personal galleries.
- Street View images are now displayed in finer quality. A specially designed Street View “trolley” took 360-degree images of the interior of selected galleries which were then stitched together, enabling smooth navigation of more than 385 rooms within the museums. You can also explore the gallery interiors directly from within Street View in Google Maps.
- We now have 46 artworks available with our “gigapixel” photo capturing technology, photographed in extraordinary detail using super high resolution so you can study details of the brushwork and patina that would be impossible to see with the naked eye.
- An enhanced My Gallery feature lets you select any of the 30,000 artworks—along with your favorite details—to build your own personalized gallery. You can add comments to each painting and share the whole collection with friends and family. (It’s an ideal tool for students.)
The Art Project is part of our efforts to bringing culture online and making it accessible the widest possible audience. Under the auspices of the Google Cultural Institute, we’re presenting high-resolution images of the Dead Sea Scrolls, digitizing the archives of famous figures such as Nelson Mandela, and creating 3D models of 18th century French cities. Our launch ceremony was held this morning at the Musee d'Orsay in Paris:
For more information and future developments, follow the Art Project on Google+. Together with the fantastic input from our partners from around the world, we’re delighted to have created a convenient, fun way to interact with art—a platform that we hope appeals to students, aspiring artists and connoisseurs alike.
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