In the 1950s, major brand marketers, like movie studios and consumer goods companies, embraced television, helping spark a multi-billion dollar industry—and the beginning of TV’s golden age.
One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show which ads were reaching the right audiences and having a positive impact.
Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords to help them grow.
But major brands are interested in things like “brand recall” (such as whether consumers remember the name of your cereal), and “brand favorability” (whether they think positively about it), rather than just clicks and online sales. The metrics that the online advertising industry uses today aren’t always equipped to tell that fuller story. Many brands scramble together metrics like clicks, ad impressions, and numerous tools and measurement solutions, trying to make sense of them and—some time later—acting upon the insights they can glean.
The lack of these actionable, truly useful metrics is a key reason that many major brands have been cautious in embracing digital advertising over the past decade, even as high-quality content and millions of users have moved online.
We think that a new generation of measurement solutions will help brands quantify the benefits of investing online and will help to fund the next generation of great online content and services.
Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. We're working with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition on this project.
We believe that the industry’s significant investment in these areas can substantially grow the online advertising pie, help major brands invest for growth, and fund new digital content and services.
Read all the details about this initiative, and the first solutions (Active GRP and Active View) on our Agency blog.
Wednesday, April 18, 2012
Monday, April 16, 2012
Celebrating the Google Photography Prize Finalists
Back in November we announced the Google Photography Prize 2012, a competition offering student photographers a chance to share their best photographs with the world.
Groundbreaking photographer Ansel Adams once said, “There are no rules for good photographs, there are only good photographs,” so we left the themes for submission suitably broad, with 10 categories that combined classic photography genres with online photography trends including “Night,” “Travel,” “Sound/Silence” and “Me.”
We were thrilled by the interest in the contest: nearly 20,000 students from 146 countries took part, of which 100 were shortlisted. You can see these in the gallery on our website.
Our judging panel of seven leading photography experts chose the 10 finalists whose work will be shown in our exhibition in the Saatchi Gallery. Today we’re announcing the finalists: Collin Avery (U.S.), Viktor Johansson (Sweden), Kyrre Lien (Norway), Alexandra Claudia Manta (Romania), Balázs Maté (Hungary), Adi Sason (Israel), Oliver Seary (UK), Dana Stirling (Israel), Sasha Tamarin (Israel), Zhao Yi (China). Here are examples of the finalists' work—you can see their full albums on their Google+ profiles.
If you’re in London, come to the Saatchi Gallery to see the work of our finalists displayed alongside a new exhibition of international photography, Out of Focus, starting April 25. The overall winner of the Google Photography Prize will be announced on April 24, and will go on a once-in-a-lifetime trip to a location of their choice with a professional photographer as their mentor.
We hope you enjoy these fantastic photos as much as we did.
Groundbreaking photographer Ansel Adams once said, “There are no rules for good photographs, there are only good photographs,” so we left the themes for submission suitably broad, with 10 categories that combined classic photography genres with online photography trends including “Night,” “Travel,” “Sound/Silence” and “Me.”
We were thrilled by the interest in the contest: nearly 20,000 students from 146 countries took part, of which 100 were shortlisted. You can see these in the gallery on our website.
Our judging panel of seven leading photography experts chose the 10 finalists whose work will be shown in our exhibition in the Saatchi Gallery. Today we’re announcing the finalists: Collin Avery (U.S.), Viktor Johansson (Sweden), Kyrre Lien (Norway), Alexandra Claudia Manta (Romania), Balázs Maté (Hungary), Adi Sason (Israel), Oliver Seary (UK), Dana Stirling (Israel), Sasha Tamarin (Israel), Zhao Yi (China). Here are examples of the finalists' work—you can see their full albums on their Google+ profiles.
If you’re in London, come to the Saatchi Gallery to see the work of our finalists displayed alongside a new exhibition of international photography, Out of Focus, starting April 25. The overall winner of the Google Photography Prize will be announced on April 24, and will go on a once-in-a-lifetime trip to a location of their choice with a professional photographer as their mentor.
We hope you enjoy these fantastic photos as much as we did.
Wednesday, April 11, 2012
Toward a simpler, more beautiful Google
Update 5:49pm: for our international readers, this post is also available in French, German, Italian, Japanese and Spanish (Latin America, Spain). - Ed.
More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.
A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.
Navigation you can make your own
One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:
Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.
Conversations you’ll really care about
Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold. Today’s update is an important step in this direction, including:
Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.
A new home for hanging out
Google+ Hangouts uses live video to bring people together, and the results range from heartwarming to breathtaking to music-making. Today we're adding a dedicated Hangouts page that creates even more opportunities to connect in person, including:
By highlighting all the hangouts you can join, all over the world, it’s now easier to spend time together—even be there for each other. And with efforts like hangout apps already underway, you can expect more hangouts in more places in the future.
Getting there from here
Today's Google+ update extends beyond navigation, the stream and hangouts. For instance: there's a new Explore page that shows what's interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more.
We're rolling out all of these improvements over the next few days, so please check back if you don't see them yet. In the meantime, you can visit this overview to learn more.
By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love—from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster—toward a simpler, more beautiful Google.
More than 170 million people have upgraded to Google+, enjoying new ways to share in Search, Gmail, YouTube and lots of other places. It's still early days, and there’s plenty left to do, but we're more excited than ever to build a seamless social experience, all across Google.
A critical piece of this social layer is a design that grows alongside our aspirations. So today we’re introducing a more functional and flexible version of Google+. We think you’ll find it easier to use and nicer to look at, but most importantly, it accelerates our efforts to create a simpler, more beautiful Google.
Navigation you can make your own
One of the first things you’ll notice is a new way to get around the stream. Instead of static icons at the top, there’s a dynamic ribbon of applications on the left. This approach comes with lots of perks, but some of our favorites include:
- You can drag apps up or down to create the order you want
- You can hover over certain apps to reveal a set of quick actions
- You can show or hide apps by moving them in and out of “More”
Taken together, these powers make it easier to access your favorites, and to adjust your preferences over time. We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned.
Conversations you’ll really care about
Once you’ve upgraded to Google+, it’s easy to share with your circles from just about anywhere. We’re dreaming bigger, though. We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold. Today’s update is an important step in this direction, including:
- Full bleed photos and videos that'll make you really proud to post
- A stream of conversation "cards" that make it easier to scan and join discussions
- An activity drawer that highlights the community around your content
Simply put, we're hoping to make sharing more awesome by making it more evocative. You know that feeling you get when a piece of art takes your breath away, or when a friend stops by with unexpected gifts? We want sharing to feel like that, every single time.
A new home for hanging out
Google+ Hangouts uses live video to bring people together, and the results range from heartwarming to breathtaking to music-making. Today we're adding a dedicated Hangouts page that creates even more opportunities to connect in person, including:
- An always-updated list of invitations from the people in your circles
- Quick access to every public and On Air hangout, for those times when you want to meet someone new, or watch a live broadcast
- A rotating billboard of popular hangouts, pro tips and other items you don’t want to miss
By highlighting all the hangouts you can join, all over the world, it’s now easier to spend time together—even be there for each other. And with efforts like hangout apps already underway, you can expect more hangouts in more places in the future.
Getting there from here
Today's Google+ update extends beyond navigation, the stream and hangouts. For instance: there's a new Explore page that shows what's interesting and trending across the network. And a new profile with much bigger photos. And a new chat list that puts your friends front and center. And a whole lot more.
We're rolling out all of these improvements over the next few days, so please check back if you don't see them yet. In the meantime, you can visit this overview to learn more.
By focusing on you, the people you care about, and the stuff you’re into, we’re going to continue upgrading all the features you already know and love—from Search and Maps to Gmail and YouTube. With today’s foundational changes we can move even faster—toward a simpler, more beautiful Google.
Monday, April 9, 2012
One desk chair—hold the formaldehyde
Formaldehyde. Lead. Pesticides. Mercury. If building materials had nutrition labels, would you buy a product containing these toxic ingredients? There are more than 80,000 chemicals in the world, and we don’t fully know how they impact our health. And a surprising number of hazardous chemicals still make their way into everyday products we use, including furniture, paints, carpets and flooring. Whether it’s in the home or office, we shouldn’t have to worry that the chair we’re sitting in or the air we breathe contains harmful chemicals (PDF).
On my first day on the job at Google over six years ago, a co-worker asked me to sniff a carpet sample. I didn’t smell anything and was told, “That’s good!” We want to build a greener future and create the healthiest work environments imaginable for Googlers, which means we only use paints, sealants, adhesives, carpets, furniture and building materials with the lowest levels of VOCs (volatile organic compounds) possible.
Unfortunately, the lack of clear and widely-available product ingredient information makes progress in this area challenging, so we’re asking the market to provide toxin-free products and make its contents an open book. We put all our products through a rigorous screening process to make sure they meet our healthy materials standards, and request full transparency from our vendors by asking them to share comprehensive product ingredient information.
This movement is also gaining momentum outside of Google. Recently, 30 leading building product manufacturers signed on to pilot the Health Product Declaration (HPD) Open Standard, the industry’s first common reporting standard for transparency around health impacts of building materials. Google is a founding endorser of the HPD, and we applaud these manufacturers for taking this important step. Continued leadership like this is needed for the product transparency revolution to gain real traction—not just for building materials but all types of products we consume or use.
So whether you’re at the restaurant or hardware store, ask tough questions so you can make better-informed choices about products to help keep yourself and your families healthy. Your collective voice and purchasing power can make a huge difference.
As for Google, by setting high standards, asking difficult questions and encouraging transparency from our partners, we hope to show how other organizations can create their own healthy and sustainable work environments.
On my first day on the job at Google over six years ago, a co-worker asked me to sniff a carpet sample. I didn’t smell anything and was told, “That’s good!” We want to build a greener future and create the healthiest work environments imaginable for Googlers, which means we only use paints, sealants, adhesives, carpets, furniture and building materials with the lowest levels of VOCs (volatile organic compounds) possible.
A straw-hut style huddle room made with sustainably forested wood from Pescadero Willow Farm, bound by a saline-based, toxin-free solution
Unfortunately, the lack of clear and widely-available product ingredient information makes progress in this area challenging, so we’re asking the market to provide toxin-free products and make its contents an open book. We put all our products through a rigorous screening process to make sure they meet our healthy materials standards, and request full transparency from our vendors by asking them to share comprehensive product ingredient information.
This movement is also gaining momentum outside of Google. Recently, 30 leading building product manufacturers signed on to pilot the Health Product Declaration (HPD) Open Standard, the industry’s first common reporting standard for transparency around health impacts of building materials. Google is a founding endorser of the HPD, and we applaud these manufacturers for taking this important step. Continued leadership like this is needed for the product transparency revolution to gain real traction—not just for building materials but all types of products we consume or use.
So whether you’re at the restaurant or hardware store, ask tough questions so you can make better-informed choices about products to help keep yourself and your families healthy. Your collective voice and purchasing power can make a huge difference.
As for Google, by setting high standards, asking difficult questions and encouraging transparency from our partners, we hope to show how other organizations can create their own healthy and sustainable work environments.
Google+ Hangout with the UN Secretary-General
We’re passionate about changing the world. But there’s another organization that’s equally passionate—and has been doing it a lot longer. For more than 60 years, the United Nations has worked to advance a global agenda on ending war and poverty, promoting human rights, protecting the environment and dealing with humanitarian crises—critical issues that will determine the quality of life for future generations to come.
So we’re delighted that on Tuesday, April 10, some of the voices of the next generation will have the chance to participate in an exclusive global conversation with UN Secretary-General Ban Ki-moon via a Google+ Hangout from the United Nations headquarters in New York. Six young people, selected in consultation with partners in civil society, academia and United Nations offices in the field, will join from the United States, Europe, Asia, Africa, the Middle East and Latin America, and have the opportunity to ask questions on the issues that matter to them.
The Google+ Hangout with the UN Secretary-General will be streamed live at 3:30pm ET on April 10 at youtube.com/unitednations. David C. Drummond, Google’s SVP of Corporate Development and Chief Legal Officer, will moderate.
Technology has given us the chance to advance the important work of the UN, while ensuring that global politics is made more accountable to citizens. We’re thrilled that Google can help play a small part in this.
So we’re delighted that on Tuesday, April 10, some of the voices of the next generation will have the chance to participate in an exclusive global conversation with UN Secretary-General Ban Ki-moon via a Google+ Hangout from the United Nations headquarters in New York. Six young people, selected in consultation with partners in civil society, academia and United Nations offices in the field, will join from the United States, Europe, Asia, Africa, the Middle East and Latin America, and have the opportunity to ask questions on the issues that matter to them.
The Google+ Hangout with the UN Secretary-General will be streamed live at 3:30pm ET on April 10 at youtube.com/unitednations. David C. Drummond, Google’s SVP of Corporate Development and Chief Legal Officer, will moderate.
Technology has given us the chance to advance the important work of the UN, while ensuring that global politics is made more accountable to citizens. We’re thrilled that Google can help play a small part in this.
Thursday, April 5, 2012
Celebrating six students receiving the AP-Google Journalism & Technology Scholarship
Last summer, we announced a joint scholarship program for aspiring journalists with the Associated Press, administered by the Online News Association. Congratulations to the six students who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media:
We hope these scholarship winners, and their future projects, inspire the broader journalism community to keep rethinking how to report and share stories through new technologies.
For all undergraduate and graduate students already brainstorming ideas for next year, read more about the application process and eligibility on the scholarship program’s website. Thank you to the Associated Press and the Online News Association for making this scholarship program possible, and we look forward to seeing the impact these students have in their communities and in journalism.
- Emily Eggleston, 24, graduate student at the University of Wisconsin, Madison, studying journalism and geography.
- Reginald James, 30, undergraduate student at the University of California, Berkeley, studying political science and African American studies.
- Katie Zhu, 20, undergraduate at Northwestern University, studying computer science and journalism.
- Rebecca Rolfe, 25, graduate student at the Georgia Institute of Technology, studying digital media.
- Kevin Schaul, 20, undergraduate student at the University of Minnesota, studying journalism and computer science.
- John Osborn, 29, graduate student at the University of California, Berkeley, studying journalism.
We hope these scholarship winners, and their future projects, inspire the broader journalism community to keep rethinking how to report and share stories through new technologies.
For all undergraduate and graduate students already brainstorming ideas for next year, read more about the application process and eligibility on the scholarship program’s website. Thank you to the Associated Press and the Online News Association for making this scholarship program possible, and we look forward to seeing the impact these students have in their communities and in journalism.
Tuesday, April 3, 2012
Going global in search of great art
South African rock designs. Brazilian street graffiti. Australian aboriginal art. Today we’re announcing a major expansion of the Google Art Project. From now on, with a few simple clicks of a finger, art lovers around the world will be able to discover not just paintings, but also sculpture, street art and photographs from 151 museums in 40 countries.
Since we introduced the Art Project last year, curators, artists and viewers from all over the globe have offered exciting ideas about how to enhance the experience of collecting, sharing and discovering art. Institutions worldwide asked to join the project, urging us to increase the diversity of artworks displayed. We listened.
The original Art Project counted 17 museums in nine countries and 1,000 images, almost all paintings from Western masters. Today, the Art Project includes more than 30,000 high-resolution artworks, with Street View images for 46 museums, with more on the way. In other words, the Art Project is no longer just about the Indian student wanting to visit the Metropolitan Museum of Art in New York. It is now also about the American student wanting to visit the National Gallery of Modern Art in Delhi.
The expanded Art Project embraces all sizes of institutions, specializing in art or in other types of culture. For example, you can take a look at the White House in Washington, D.C., explore the collection of the Museum of Islamic Art in Qatar, and continue the journey to the Santiniketan Triptych in the halls of the National Gallery of Modern Art, Delhi. In the United States alone, some 29 partners in 16 cities are participating, ranging from excellent regional museums like the Gibbes Museum of Art in Charleston, South Carolina to top notch university galleries such as the SCAD museum of art in Savannah, Georgia.
Here are a few other new things in the expanded Art Project that you might enjoy:
The Art Project is part of our efforts to bringing culture online and making it accessible the widest possible audience. Under the auspices of the Google Cultural Institute, we’re presenting high-resolution images of the Dead Sea Scrolls, digitizing the archives of famous figures such as Nelson Mandela, and creating 3D models of 18th century French cities. Our launch ceremony was held this morning at the Musee d'Orsay in Paris:
For more information and future developments, follow the Art Project on Google+. Together with the fantastic input from our partners from around the world, we’re delighted to have created a convenient, fun way to interact with art—a platform that we hope appeals to students, aspiring artists and connoisseurs alike.
Since we introduced the Art Project last year, curators, artists and viewers from all over the globe have offered exciting ideas about how to enhance the experience of collecting, sharing and discovering art. Institutions worldwide asked to join the project, urging us to increase the diversity of artworks displayed. We listened.
The original Art Project counted 17 museums in nine countries and 1,000 images, almost all paintings from Western masters. Today, the Art Project includes more than 30,000 high-resolution artworks, with Street View images for 46 museums, with more on the way. In other words, the Art Project is no longer just about the Indian student wanting to visit the Metropolitan Museum of Art in New York. It is now also about the American student wanting to visit the National Gallery of Modern Art in Delhi.
The expanded Art Project embraces all sizes of institutions, specializing in art or in other types of culture. For example, you can take a look at the White House in Washington, D.C., explore the collection of the Museum of Islamic Art in Qatar, and continue the journey to the Santiniketan Triptych in the halls of the National Gallery of Modern Art, Delhi. In the United States alone, some 29 partners in 16 cities are participating, ranging from excellent regional museums like the Gibbes Museum of Art in Charleston, South Carolina to top notch university galleries such as the SCAD museum of art in Savannah, Georgia.
Here are a few other new things in the expanded Art Project that you might enjoy:
- Using completely new tools, called Explore and Discover, you can find artworks by period, artist or type of artwork, displaying works from different museums around the world.
- Google+ and Hangouts are integrated on the site, enabling you to create even more engaging personal galleries.
- Street View images are now displayed in finer quality. A specially designed Street View “trolley” took 360-degree images of the interior of selected galleries which were then stitched together, enabling smooth navigation of more than 385 rooms within the museums. You can also explore the gallery interiors directly from within Street View in Google Maps.
- We now have 46 artworks available with our “gigapixel” photo capturing technology, photographed in extraordinary detail using super high resolution so you can study details of the brushwork and patina that would be impossible to see with the naked eye.
- An enhanced My Gallery feature lets you select any of the 30,000 artworks—along with your favorite details—to build your own personalized gallery. You can add comments to each painting and share the whole collection with friends and family. (It’s an ideal tool for students.)
The Art Project is part of our efforts to bringing culture online and making it accessible the widest possible audience. Under the auspices of the Google Cultural Institute, we’re presenting high-resolution images of the Dead Sea Scrolls, digitizing the archives of famous figures such as Nelson Mandela, and creating 3D models of 18th century French cities. Our launch ceremony was held this morning at the Musee d'Orsay in Paris:
For more information and future developments, follow the Art Project on Google+. Together with the fantastic input from our partners from around the world, we’re delighted to have created a convenient, fun way to interact with art—a platform that we hope appeals to students, aspiring artists and connoisseurs alike.
Saturday, March 31, 2012
Bringing self-driving cars to NASCAR
Ever since mankind could go fast, we have longed to go faster. And ever since we’ve done work, we have longed to have someone else, or something else, do that work for us. You might already be familiar with our self-driving car project. We’ve spent years working on a tough engineering problem—how to create a hardware and software system capable of gathering and interpreting massive amounts of real-time data and acting on that knowledge swiftly and surely enough to navigate innumerable varieties of crowded thoroughfares without ever once (among other human frailties) exploding in a fit of road rage at the guy who just cut hard left across your lane without even bothering to flash his blinker.
Well, our autonomous cars have now been test-driven (or rather, test-ridden) for more than 200,000 miles without a single machine-caused mishap. And today we're moving the project one great leap forward with Google Racing, a groundbreaking partnership with NASCAR to help self-driving vehicles compete in the world of stock car racing. We think the most important thing computers can do in the next decade is to drive cars—and that the most important thing Google Racing can do in the next decade is drive them, if possible, more quickly than anyone else. Or anything else.
The program remains in its infancy; we’ll surely face numerous testing and competitive hurdles before our first car peels out into a NASCAR race. But I couldn’t be more excited about the possibilities. NASCAR’s ambitious technology investments—from driver safety to green initiatives—and the sport’s spirit of challenge, effort and execution all beautifully embody our most deeply held values as a company. Having skidded around a parking lot last week myself, I’m pretty sure that none of those test miles were as hard as it will be for one of our cars to hold its own in a field of 43 jacked-up, 800-horsepower beasts screaming down a straightaway within inches of each other at upwards of 200 miles per hour. I can't imagine a more exciting challenge for our team than to race our autonomous vehicles against their carbon-based competitors.
Larry and I have always believed in tackling big problems that matter, and we’re surer than ever that self-driving cars are one of them, capable of changing the world in all kinds of truly important ways, like reducing traffic and accidents by driving more efficiently, making correct split-second decisions and never shifting their focus off the road to check a map, text a friend, apply rear-view mirror mascara or dip a piece of tekka maki into a lid of soy sauce jostling over on the passenger seat. I hope that today’s announcement of Google Racing will mark another step along this path, and spur innovations that improve the daily lives of people all over the world. Or at the very least offer us a few cool new thrills on hot weekend afternoons.
Update Apr 1, 10:05 a.m.: As you probably guessed—no, Google Racing isn’t real. We were really happy to work with NASCAR on this April Fools' joke. The technological advancements this sport has made in the last decade are impressive and while we won’t be providing self-driving cars to compete in the races, we look forward to working together with NASCAR in the future on projects like their YouTube channel. What better way to drive change?
Well, our autonomous cars have now been test-driven (or rather, test-ridden) for more than 200,000 miles without a single machine-caused mishap. And today we're moving the project one great leap forward with Google Racing, a groundbreaking partnership with NASCAR to help self-driving vehicles compete in the world of stock car racing. We think the most important thing computers can do in the next decade is to drive cars—and that the most important thing Google Racing can do in the next decade is drive them, if possible, more quickly than anyone else. Or anything else.
Find more photos on our Google+ page
The program remains in its infancy; we’ll surely face numerous testing and competitive hurdles before our first car peels out into a NASCAR race. But I couldn’t be more excited about the possibilities. NASCAR’s ambitious technology investments—from driver safety to green initiatives—and the sport’s spirit of challenge, effort and execution all beautifully embody our most deeply held values as a company. Having skidded around a parking lot last week myself, I’m pretty sure that none of those test miles were as hard as it will be for one of our cars to hold its own in a field of 43 jacked-up, 800-horsepower beasts screaming down a straightaway within inches of each other at upwards of 200 miles per hour. I can't imagine a more exciting challenge for our team than to race our autonomous vehicles against their carbon-based competitors.
Find more photos on our Google+ page
Larry and I have always believed in tackling big problems that matter, and we’re surer than ever that self-driving cars are one of them, capable of changing the world in all kinds of truly important ways, like reducing traffic and accidents by driving more efficiently, making correct split-second decisions and never shifting their focus off the road to check a map, text a friend, apply rear-view mirror mascara or dip a piece of tekka maki into a lid of soy sauce jostling over on the passenger seat. I hope that today’s announcement of Google Racing will mark another step along this path, and spur innovations that improve the daily lives of people all over the world. Or at the very least offer us a few cool new thrills on hot weekend afternoons.
Update Apr 1, 10:05 a.m.: As you probably guessed—no, Google Racing isn’t real. We were really happy to work with NASCAR on this April Fools' joke. The technological advancements this sport has made in the last decade are impressive and while we won’t be providing self-driving cars to compete in the races, we look forward to working together with NASCAR in the future on projects like their YouTube channel. What better way to drive change?
Friday, March 30, 2012
The Big Tent, and big ideas, arrive stateside
The Internet has transformed society in so many ways, and that’s bound to continue. The aim of our Big Tent events is to bring together people with diverse views to debate some of the hot-button issues that transformation raises.
This week we hosted our first Big Tent event stateside at the Computer History Museum in Mountain View, Calif. The theme was Digital Citizenship, and over the course of the day we discussed child safety online, the most effective ways to incorporate technology with education and what governments and civil society can do to maintain a responsible and innovative web.
The policymakers, commentators and industry members who attended heard from a variety of speakers, from child prodigy and literacy evangelist Adora Svitak to filmmaker and Webby Awards founder Tiffany Shlain. Wendy Kopp, the CEO and founder of Teach for America, gave a keynote about the need to integrate technology into education thoughtfully, not as a panacea, but rather within a greater context that supports critical thinking and other crucial curriculum goals. In a fireside chat with David Drummond, Jennifer Pahlka, the founder and executive director of Code for America (which takes the idea of skilled service from Teach for America and applies it to programmers) laid out her vision for a growing corps of young coder volunteers with an “agile, maker-and-doer mentality” that can help local governments better serve their citizens, and help citizens better participate in their democracy. “Instead of a chorus of voices,” she said, “I’d like to see a chorus of hands.”
We also launched a new Big Tent YouTube channel with a collection of content from past Big Tents and information about upcoming events around the world. Visit the channel to watch speaker videos, participate in the debate via the comments, get more information on the presenters and see how different communities approach many of the same issues. Stay tuned for future Big Tents, both here and abroad.
This week we hosted our first Big Tent event stateside at the Computer History Museum in Mountain View, Calif. The theme was Digital Citizenship, and over the course of the day we discussed child safety online, the most effective ways to incorporate technology with education and what governments and civil society can do to maintain a responsible and innovative web.
The policymakers, commentators and industry members who attended heard from a variety of speakers, from child prodigy and literacy evangelist Adora Svitak to filmmaker and Webby Awards founder Tiffany Shlain. Wendy Kopp, the CEO and founder of Teach for America, gave a keynote about the need to integrate technology into education thoughtfully, not as a panacea, but rather within a greater context that supports critical thinking and other crucial curriculum goals. In a fireside chat with David Drummond, Jennifer Pahlka, the founder and executive director of Code for America (which takes the idea of skilled service from Teach for America and applies it to programmers) laid out her vision for a growing corps of young coder volunteers with an “agile, maker-and-doer mentality” that can help local governments better serve their citizens, and help citizens better participate in their democracy. “Instead of a chorus of voices,” she said, “I’d like to see a chorus of hands.”
We also launched a new Big Tent YouTube channel with a collection of content from past Big Tents and information about upcoming events around the world. Visit the channel to watch speaker videos, participate in the debate via the comments, get more information on the presenters and see how different communities approach many of the same issues. Stay tuned for future Big Tents, both here and abroad.
Thursday, March 29, 2012
Learning independence with Google Search features
Searches can become stories. Some are inspiring, some change the way we see the world and some just put a smile on our face. This is a story of how people can use Google to do something extraordinary. If you have a story, share it. - Ed.
We all have memories of the great teachers who shaped our childhood. They found ways to make the lightbulb go off in our heads, instilled in us a passion for learning and helped us realize our potential. The very best teachers were creative with the tools at their disposal, whether it was teaching the fundamentals of addition with Cheerios or the properties of carbon dioxide with baking soda and vinegar. As the Internet has developed, so too have the resources available for teachers to educate their students.
One teacher who has taken advantage of the web as an educational tool is Cheryl Oakes, a resource room teacher in Wells, Maine. She’s also been able to tailor the vast resources available on the web to each student’s ability. This approach has proven invaluable for Cheryl’s students, in particular 16-year-old Morgan, whose learning disability makes it daunting to sort through search results to find those webpages that she can comfortably read. Cheryl taught Morgan how to use the Search by Reading Level feature on Google Search, which enables Morgan to focus only on those results that are most understandable to her. To address the difficulty Morgan faces with typing, Cheryl introduced her to Voice Search, so Morgan can speak her queries into the computer. Morgan is succeeding in high school, and just registered to take her first college course this summer.
There’s a practically limitless amount of information available on the web, and with search features, you can find the content that is most meaningful for you. For more information, visit google.com/insidesearch/features.html.
We all have memories of the great teachers who shaped our childhood. They found ways to make the lightbulb go off in our heads, instilled in us a passion for learning and helped us realize our potential. The very best teachers were creative with the tools at their disposal, whether it was teaching the fundamentals of addition with Cheerios or the properties of carbon dioxide with baking soda and vinegar. As the Internet has developed, so too have the resources available for teachers to educate their students.
One teacher who has taken advantage of the web as an educational tool is Cheryl Oakes, a resource room teacher in Wells, Maine. She’s also been able to tailor the vast resources available on the web to each student’s ability. This approach has proven invaluable for Cheryl’s students, in particular 16-year-old Morgan, whose learning disability makes it daunting to sort through search results to find those webpages that she can comfortably read. Cheryl taught Morgan how to use the Search by Reading Level feature on Google Search, which enables Morgan to focus only on those results that are most understandable to her. To address the difficulty Morgan faces with typing, Cheryl introduced her to Voice Search, so Morgan can speak her queries into the computer. Morgan is succeeding in high school, and just registered to take her first college course this summer.
There’s a practically limitless amount of information available on the web, and with search features, you can find the content that is most meaningful for you. For more information, visit google.com/insidesearch/features.html.
Let’s fill London with startups...
London has become one of the world's great digital capitals. The Internet accounts for eight percent of the U.K. economy and has become, in these days of tough public finances, a welcome engine of economic growth.
We believe there is even more potential for entrepreneurs to energize the Internet economy in the U.K., and to help spur growth, today we’re opening Campus London , a seven story facility in the east London neighborhood known as Tech City. Google began as a startup in a garage. We want to empower the next generation of entrepreneurs to be successful by building and supporting a vibrant startup community. Our goal with Campus is to catalyze the startup ecosystem and build Britain's single largest community of startups under one roof.
The U.K.’s Chancellor of the Exchequer, the Rt. Hon. George Osborne MP, launched Campus at this morning's official opening. The Chancellor toured the building, meeting some of the entrepreneurs currently making their home in Campus and learning more about their innovations, ranging from fashion trendsetting websites to personalized London leisure guides. He then flipped the switch on a commemorative graffiti plaque.
Campus is a collaboration between Google and partners Central Working, Tech Hub, Seedcamp and Springboard. It will provide startups with workspace in an energizing environment and will also host daily events for and with the community. We will run a regular speaker series, alongside lectures and programing, as well as provide mentorship and training from local Google teams.
Visitors will have access to a cafe and co-working space, complete with high speed wifi. We welcome members of the startup community: entrepreneurs, investors, developers, designers, lawyers, accountants, etc. and hope that this informal, highly concentrated space will lead to chance meetings and interactions that will generate the ideas and partnerships that will drive new, innovative businesses.
The buzz around Campus from within the startup community has meant that today, on day one, Campus is already at 90% capacity, with more than 100 people on site and an additional 4,500 who have signed up online to visit.
We are looking forward to getting to know the community. East London is emerging as a world-leading entrepreneurial hub, and we’re excited to be a part of it. Take a photo tour of Campus here, and if you’d like to learn more, visit us at www.campuslondon.com.
Let’s fill this town with startups!
(Cross-posted from the European Public Policy blog)
We believe there is even more potential for entrepreneurs to energize the Internet economy in the U.K., and to help spur growth, today we’re opening Campus London , a seven story facility in the east London neighborhood known as Tech City. Google began as a startup in a garage. We want to empower the next generation of entrepreneurs to be successful by building and supporting a vibrant startup community. Our goal with Campus is to catalyze the startup ecosystem and build Britain's single largest community of startups under one roof.
The U.K.’s Chancellor of the Exchequer, the Rt. Hon. George Osborne MP, launched Campus at this morning's official opening. The Chancellor toured the building, meeting some of the entrepreneurs currently making their home in Campus and learning more about their innovations, ranging from fashion trendsetting websites to personalized London leisure guides. He then flipped the switch on a commemorative graffiti plaque.
Campus is a collaboration between Google and partners Central Working, Tech Hub, Seedcamp and Springboard. It will provide startups with workspace in an energizing environment and will also host daily events for and with the community. We will run a regular speaker series, alongside lectures and programing, as well as provide mentorship and training from local Google teams.
Visitors will have access to a cafe and co-working space, complete with high speed wifi. We welcome members of the startup community: entrepreneurs, investors, developers, designers, lawyers, accountants, etc. and hope that this informal, highly concentrated space will lead to chance meetings and interactions that will generate the ideas and partnerships that will drive new, innovative businesses.
The buzz around Campus from within the startup community has meant that today, on day one, Campus is already at 90% capacity, with more than 100 people on site and an additional 4,500 who have signed up online to visit.
We are looking forward to getting to know the community. East London is emerging as a world-leading entrepreneurial hub, and we’re excited to be a part of it. Take a photo tour of Campus here, and if you’d like to learn more, visit us at www.campuslondon.com.
Let’s fill this town with startups!
(Cross-posted from the European Public Policy blog)
Wednesday, March 28, 2012
Crossing the 50 billion km mark and giving Google Maps for Android a fresh look
Every day, millions of people turn to Google Maps for Android for free, voice-guided GPS navigation to guide them to their destination. So far, Navigation on Google Maps for Android has provided 50 billion kilometers of turn-by-turn directions, the equivalent of 130,000 trips to the moon, 334 trips to the sun, 10 trips to Neptune or 0.005 light years! When getting to your destination matters most, Google Maps for Android will get you there:
A new look for Navigation on Android 4.0+ phones
In today’s release of Google Maps 6.5 for Android we’ve redesigned the Navigation home screen in Android 4.0+ to make it easier to enter a new destination or select from recent and favorite locations by swiping left or right.
Left: New Navigation home screen Right: Navigation in Google Maps for Android
Crisper, faster maps for high pixel density devices
If your device has a high pixel density screen, such as those on Galaxy Nexus, Galaxy S II, Droid Razr and others, you’ll now get higher resolution map tiles that take better advantage of the pixels-per-inch on your screen. The result is a crisper, less cluttered map that is easier to read:
Left: Previous style Right:New style in Google Maps 6.5 for Android
Compare our new map on the right to the previous map on the left. The road network is easier to see, less obstructed by labels, and has more color contrast. At more zoomed-in levels, you’ll notice a more controlled amount of maps labels to avoid cluttering the map and blocking out street names. The new style also helps maps react faster to panning, zooming and twisting.
You'll start seeing the new style as you navigate around new areas on the map; however, you can see these changes immediately by clearing your cache from the Maps settings.
Pick your preferred public transit mode and route option
Google Maps 6.5 for Android now lets you choose to prioritize a particular transit mode (such as the bus or subway) and route option (like taking the recommended route, one with fewer transfers or one with less walking). Whether you just need to get somewhere as fast as possible, or you want to avoid the risk of a missed connection or you prefer not to tire your legs, you can get the transit directions that best suit you. Transit directions and schedules are available for 475 cities around the world.
To start using Google Maps 6.5 for Android, download the update from Google Play. Learn more about how to use other great features of Google Maps for Android on the redesigned Google Maps YouTube channel that has 12 new videos available today.
(Cross-posted on the Lat Long blog)
A new look for Navigation on Android 4.0+ phones
In today’s release of Google Maps 6.5 for Android we’ve redesigned the Navigation home screen in Android 4.0+ to make it easier to enter a new destination or select from recent and favorite locations by swiping left or right.
Crisper, faster maps for high pixel density devices
If your device has a high pixel density screen, such as those on Galaxy Nexus, Galaxy S II, Droid Razr and others, you’ll now get higher resolution map tiles that take better advantage of the pixels-per-inch on your screen. The result is a crisper, less cluttered map that is easier to read:
Compare our new map on the right to the previous map on the left. The road network is easier to see, less obstructed by labels, and has more color contrast. At more zoomed-in levels, you’ll notice a more controlled amount of maps labels to avoid cluttering the map and blocking out street names. The new style also helps maps react faster to panning, zooming and twisting.
You'll start seeing the new style as you navigate around new areas on the map; however, you can see these changes immediately by clearing your cache from the Maps settings.
Pick your preferred public transit mode and route option
Google Maps 6.5 for Android now lets you choose to prioritize a particular transit mode (such as the bus or subway) and route option (like taking the recommended route, one with fewer transfers or one with less walking). Whether you just need to get somewhere as fast as possible, or you want to avoid the risk of a missed connection or you prefer not to tire your legs, you can get the transit directions that best suit you. Transit directions and schedules are available for 475 cities around the world.
To start using Google Maps 6.5 for Android, download the update from Google Play. Learn more about how to use other great features of Google Maps for Android on the redesigned Google Maps YouTube channel that has 12 new videos available today.
(Cross-posted on the Lat Long blog)
Giving you more insight into your Google Account activity
Every day we aim to make technology so simple and intuitive that you stop thinking about it—we want Google to work so well, it just blends into your life. But sometimes it’s helpful to step back and take stock of what you’re doing online.
Today we’re introducing Account Activity, a new feature in your Google Account. If you sign up, each month we’ll send you a link to a password-protected report with insights into your signed-in use of Google services.
For example, my most recent Account Activity report told me that I sent 5 percent more email than the previous month and received 3 percent more. An Italian hotel was my top Gmail contact for the month. I conducted 12 percent more Google searches than in the previous month, and my top queries reflected the vacation I was planning: [rome] and [hotel].
Knowing more about your own account activity also can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned, you can change your password immediately and sign up for the extra level of security provided by 2-step verification.
Account Activity is a complement to other tools like the Google Dashboard, which shows you what information is stored in your Google Account, and the Ads Preferences Manager, which lets you control the way Google tailors ads to your interests.
Give Account Activity a try, and tell us what you think by clicking on the “Send feedback” button in the lower right corner of your report. Over the next few months, we plan to incorporate more Google services. Meanwhile, we hope this feature helps you better understand and manage your information on Google.
Update March 30: Added information about related tools.
Today we’re introducing Account Activity, a new feature in your Google Account. If you sign up, each month we’ll send you a link to a password-protected report with insights into your signed-in use of Google services.
For example, my most recent Account Activity report told me that I sent 5 percent more email than the previous month and received 3 percent more. An Italian hotel was my top Gmail contact for the month. I conducted 12 percent more Google searches than in the previous month, and my top queries reflected the vacation I was planning: [rome] and [hotel].
Click the image for a larger version
Knowing more about your own account activity also can help you take steps to protect your Google Account. For example, if you notice sign-ins from countries where you haven’t been or devices you’ve never owned, you can change your password immediately and sign up for the extra level of security provided by 2-step verification.
Account Activity is a complement to other tools like the Google Dashboard, which shows you what information is stored in your Google Account, and the Ads Preferences Manager, which lets you control the way Google tailors ads to your interests.
Give Account Activity a try, and tell us what you think by clicking on the “Send feedback” button in the lower right corner of your report. Over the next few months, we plan to incorporate more Google services. Meanwhile, we hope this feature helps you better understand and manage your information on Google.
Update March 30: Added information about related tools.
Tuesday, March 27, 2012
Take a train through the Swiss Alps with Street View
For the first time, you can ride a train on Street View. Through a partnership with UNESCO and Rhaetian Railways, we captured 75.8 miles/122 km of the famous UNESCO World Heritage Albula/Bernina railway line with Street View cameras. Starting today, in addition to accessing the imagery from directly within Google Maps, you can also find the collection in our new gallery.
Like our trip to the Amazon, this Swiss mountain journey also began last year, when we attached the Street View trike to the wagon of a Rhaetian Railway train. From the very front of the train, the trike took 360-degree images along the expansive track.
You can watch the video of how we did it here, and for more Street View collections around the world, visit our updated Street View gallery.
Enjoy the ride!
(Cross-posted on the Lat Long blog)
Like our trip to the Amazon, this Swiss mountain journey also began last year, when we attached the Street View trike to the wagon of a Rhaetian Railway train. From the very front of the train, the trike took 360-degree images along the expansive track.
You can watch the video of how we did it here, and for more Street View collections around the world, visit our updated Street View gallery.
Enjoy the ride!
(Cross-posted on the Lat Long blog)
Explore Mandela’s archives online
Last year we announced a $1.25 million grant to the Nelson Mandela Centre of Memory to help preserve and digitize thousands of archival documents, photographs and videos about Nelson Mandela. Based in Johannesburg, South Africa, the Nelson Mandela Centre of Memory (NMCM) is committed to documenting the life and times of one of the world's greatest statesmen and spreading his story to promote social justice throughout the world.
Today, the Mandela archive has become a reality. Along with historians, educationalists, researchers, activists and many others around the world, you can access a wealth of information and knowledge about the life and legacy of this extraordinary African leader. The new online multimedia archive includes Mandela’s correspondence with family, comrades and friends, diaries written during his 27 years of imprisonment, and notes he made while leading the negotiations that ended apartheid in South Africa. The archive will also include the earliest-known photo of Mr. Mandela and never-before seen drafts of Mr. Mandela's manuscripts for the sequel to his autobiography Long Walk to Freedom.
We’ve worked closely with the NMCM to create an interactive online experience which we hope will inspire you as much as us. You can search and browse the archives to explore different parts of Mandela’s life and work in depth: Early Life, Prison Years, Presidential Years, Retirement, Books for Mandela, Young People and My Moments with a Legend.
For example, you might be interested in Nelson Mandela’s personal memories of the time he was incarcerated and click into the Prison Years exhibit. You can immediately see a curated set of materials threaded together into a broader narrative. These include handwritten notes on his desk calendars, which show, for example, that he met President F.W. De Klerk for the first time on December 13, 1989 for two and a half hours in prison; the Warrants of Committal issued by the Supreme Court which sent him to prison; the earliest known photo of Nelson Mandela’s prison cell on Robben Island circa 1971; and a personal letter written from prison in 1963 to his daughters, Zeni and Zindzi, after their mother was arrested, complete with transcript.
From there, you might want to see all the letters held by the archive, and click “See more” in the letters category, where you can discover all personal letters or use the time filter to explore his diaries and calendars written between 1988 and 1998, where you can see that in the last page of the last diary, he met with President Yoweri Kaguta Museveni of Uganda to exchange ideas about the situation in northern Uganda. If you were a researcher, you can search through various fragments of Madiba’s memory that relate to Ahmed Kathrada, his long-time comrade, politician and anti-apartheid activist, where you can find photos, videos, manuscripts and letters that relate to him.
Finally, by clicking into the exhibit, My Moments with a Legend, you can go beyond Madiba’s personal materials to get a diverse perspective through photos, videos and stories, via the memories of people like Archbishop Desmond Tutu, F.W. De Klerk and Nomfundo Walaza, a community worker.
The Nelson Mandela Digital Archive project is an initiative by the Nelson Mandela Centre of Memory and the Google Cultural Institute, which helps to preserve and promote our diverse cultural and historical heritage. Some of our other initiatives include the Art Project, digitizing the Dead Sea Scrolls and bringing the Yad Vashem Holocaust materials online.
You can start exploring the Nelson Mandela archive right now at archive.nelsonmandela.org. We hope you’ll be inspired by this influential leader—the face of South Africa’s transition to democracy.
Today, the Mandela archive has become a reality. Along with historians, educationalists, researchers, activists and many others around the world, you can access a wealth of information and knowledge about the life and legacy of this extraordinary African leader. The new online multimedia archive includes Mandela’s correspondence with family, comrades and friends, diaries written during his 27 years of imprisonment, and notes he made while leading the negotiations that ended apartheid in South Africa. The archive will also include the earliest-known photo of Mr. Mandela and never-before seen drafts of Mr. Mandela's manuscripts for the sequel to his autobiography Long Walk to Freedom.
We’ve worked closely with the NMCM to create an interactive online experience which we hope will inspire you as much as us. You can search and browse the archives to explore different parts of Mandela’s life and work in depth: Early Life, Prison Years, Presidential Years, Retirement, Books for Mandela, Young People and My Moments with a Legend.
For example, you might be interested in Nelson Mandela’s personal memories of the time he was incarcerated and click into the Prison Years exhibit. You can immediately see a curated set of materials threaded together into a broader narrative. These include handwritten notes on his desk calendars, which show, for example, that he met President F.W. De Klerk for the first time on December 13, 1989 for two and a half hours in prison; the Warrants of Committal issued by the Supreme Court which sent him to prison; the earliest known photo of Nelson Mandela’s prison cell on Robben Island circa 1971; and a personal letter written from prison in 1963 to his daughters, Zeni and Zindzi, after their mother was arrested, complete with transcript.
From there, you might want to see all the letters held by the archive, and click “See more” in the letters category, where you can discover all personal letters or use the time filter to explore his diaries and calendars written between 1988 and 1998, where you can see that in the last page of the last diary, he met with President Yoweri Kaguta Museveni of Uganda to exchange ideas about the situation in northern Uganda. If you were a researcher, you can search through various fragments of Madiba’s memory that relate to Ahmed Kathrada, his long-time comrade, politician and anti-apartheid activist, where you can find photos, videos, manuscripts and letters that relate to him.
Finally, by clicking into the exhibit, My Moments with a Legend, you can go beyond Madiba’s personal materials to get a diverse perspective through photos, videos and stories, via the memories of people like Archbishop Desmond Tutu, F.W. De Klerk and Nomfundo Walaza, a community worker.
The Nelson Mandela Digital Archive project is an initiative by the Nelson Mandela Centre of Memory and the Google Cultural Institute, which helps to preserve and promote our diverse cultural and historical heritage. Some of our other initiatives include the Art Project, digitizing the Dead Sea Scrolls and bringing the Yad Vashem Holocaust materials online.
You can start exploring the Nelson Mandela archive right now at archive.nelsonmandela.org. We hope you’ll be inspired by this influential leader—the face of South Africa’s transition to democracy.
Monday, March 26, 2012
A new kind of summer job: open source coding with Google Summer of Code
It's only Spring Break for most college students, but summer vacation will be here before you know it. Instead of getting stuck babysitting your little sister or mowing your neighbor's lawn, apply for Google Summer of Code and spend the summer of 2012 earning money writing code for open source projects.
Google Summer of Code is a global program that gives university students a stipend to write code for open source projects over a three month period. Accepted students are paired with a mentor from the participating projects, gaining exposure to real-world software development and the opportunity for future employment in areas related to their academic pursuits. Best of all, more source code is created and released for the use and benefit of all.
For the past ten days, interested students have had the opportunity to review the ideas pages for this year’s 180 accepted projects and research which projects they would like to contribute to this year. We hope all interested students will apply! Submit your proposal to the mentoring organizations via the Google Summer of Code program website from today through Friday, April 6 at 19:00 UTC.
Google Summer of Code is a highly competitive program with a limited number of spots. Students should consult the Google Summer of Code student manual for suggestions on how to write a quality proposal that will grab the attention of the mentoring organizations. Multiple proposals are allowed but we highly recommend focusing on quality over quantity. The mentoring organizations have many proposals to review, so it is important to follow each organization’s specific guidelines or templates and we advise you to submit your proposal early so you can receive timely feedback.
For more tips, see a list of some helpful dos and don’ts for successful student participation written by a group of experienced Google Summer of Code administrators, our user’s guide for the program site, Frequently Asked Questions and timeline. You can also stay up-to-date on all things Google Summer of Code on our Google Open Source blog, mailing lists or on Internet relay chat at #gsoc on Freenode.
To learn more about Google Summer of Code, tune in to the Google Students page on Google+ next Monday, April 2 at 3:30pm PT for a Hangout on Air with open source programs manager Chris DiBona. He'll be talking about Google Summer of Code with other members of the open source team at Google. Submit your questions about the program between now and next Monday using the hashtag #gsochangout, and Chris and the open source team will answer them live during the Hangout On Air.
Good luck to all the open source coders out there, and remember to submit your proposals early—you only have until April 6!
Google Summer of Code is a global program that gives university students a stipend to write code for open source projects over a three month period. Accepted students are paired with a mentor from the participating projects, gaining exposure to real-world software development and the opportunity for future employment in areas related to their academic pursuits. Best of all, more source code is created and released for the use and benefit of all.
For the past ten days, interested students have had the opportunity to review the ideas pages for this year’s 180 accepted projects and research which projects they would like to contribute to this year. We hope all interested students will apply! Submit your proposal to the mentoring organizations via the Google Summer of Code program website from today through Friday, April 6 at 19:00 UTC.
Google Summer of Code is a highly competitive program with a limited number of spots. Students should consult the Google Summer of Code student manual for suggestions on how to write a quality proposal that will grab the attention of the mentoring organizations. Multiple proposals are allowed but we highly recommend focusing on quality over quantity. The mentoring organizations have many proposals to review, so it is important to follow each organization’s specific guidelines or templates and we advise you to submit your proposal early so you can receive timely feedback.
For more tips, see a list of some helpful dos and don’ts for successful student participation written by a group of experienced Google Summer of Code administrators, our user’s guide for the program site, Frequently Asked Questions and timeline. You can also stay up-to-date on all things Google Summer of Code on our Google Open Source blog, mailing lists or on Internet relay chat at #gsoc on Freenode.
To learn more about Google Summer of Code, tune in to the Google Students page on Google+ next Monday, April 2 at 3:30pm PT for a Hangout on Air with open source programs manager Chris DiBona. He'll be talking about Google Summer of Code with other members of the open source team at Google. Submit your questions about the program between now and next Monday using the hashtag #gsochangout, and Chris and the open source team will answer them live during the Hangout On Air.
Good luck to all the open source coders out there, and remember to submit your proposals early—you only have until April 6!
Measuring to improve: comprehensive, real-world data center efficiency numbers
To paraphrase Lord Kelvin, if you don’t measure you can’t improve. Our data center operations team lives by this credo, and we take every opportunity to measure the performance of our facilities. In the same way that you might examine your electricity bill and then tweak the thermostat, we constantly track our energy consumption and use that data to make improvements to our infrastructure. As a result, our data centers use 50 percent less energy than the typical data center.
One of the measurements we track is PUE, or power usage effectiveness. PUE is a ratio of the total power used to run a data center to the amount used to power the servers. For instance, if a data center has a PUE of 2.0, that means that for every watt of energy that powers the servers, another watt powers the cooling, lighting and other systems. An ideal PUE would be 1.0.
In 2011, our trailing 12-month average PUE was approximately 1.14—an improvement from 1.16 in 2010. In other words, our data centers use only 14 percent additional power for all sources of overhead combined. To calculate this number we include everything that contributes to energy consumption in our data centers. That means that in addition to the electricity used to power the servers and cooling systems, we incorporate the oil and natural gas that heat our offices. We also account for system inefficiencies like transformer, cable and UPS losses and generator parasitic energy draw.
If we chose to use a simpler calculation—for instance, if we included only the data center and the cooling equipment—we could report a PUE as low as 1.06 at our most efficient location. But we want to be as comprehensive as possible in our measurements. You can see the difference in this graphic:
We’ve been publishing our PUE quarterly since 2008—in fact, we were the first company to do so, and are still the only one. Our numbers are based on actual production data taken from hundreds of meters installed throughout our data centers, not design specs or best-case scenarios. One way to think of it is comparing a car manufacturer’s mileage estimates for a new model car to the car’s real-life miles per gallon. We’re measuring real-world mileage so we can improve real-world efficiency.
Our 2011 numbers and more are available for closer examination on our data center site. We’ve learned a lot through building and operating our data centers, so we’ve also shared our best practices. These include steps like raising the temperature on the server floor and using the natural environment to cool the data center, whether it’s outside air or recycled water.
We’ve seen dramatic improvements in efficiency throughout the industry in recent years, but there’s still a lot we can do. Sharing comprehensive measurement data and ideas for improvement can help us all move forward.
One of the measurements we track is PUE, or power usage effectiveness. PUE is a ratio of the total power used to run a data center to the amount used to power the servers. For instance, if a data center has a PUE of 2.0, that means that for every watt of energy that powers the servers, another watt powers the cooling, lighting and other systems. An ideal PUE would be 1.0.
In 2011, our trailing 12-month average PUE was approximately 1.14—an improvement from 1.16 in 2010. In other words, our data centers use only 14 percent additional power for all sources of overhead combined. To calculate this number we include everything that contributes to energy consumption in our data centers. That means that in addition to the electricity used to power the servers and cooling systems, we incorporate the oil and natural gas that heat our offices. We also account for system inefficiencies like transformer, cable and UPS losses and generator parasitic energy draw.
If we chose to use a simpler calculation—for instance, if we included only the data center and the cooling equipment—we could report a PUE as low as 1.06 at our most efficient location. But we want to be as comprehensive as possible in our measurements. You can see the difference in this graphic:
We’ve been publishing our PUE quarterly since 2008—in fact, we were the first company to do so, and are still the only one. Our numbers are based on actual production data taken from hundreds of meters installed throughout our data centers, not design specs or best-case scenarios. One way to think of it is comparing a car manufacturer’s mileage estimates for a new model car to the car’s real-life miles per gallon. We’re measuring real-world mileage so we can improve real-world efficiency.
Our 2011 numbers and more are available for closer examination on our data center site. We’ve learned a lot through building and operating our data centers, so we’ve also shared our best practices. These include steps like raising the temperature on the server floor and using the natural environment to cool the data center, whether it’s outside air or recycled water.
We’ve seen dramatic improvements in efficiency throughout the industry in recent years, but there’s still a lot we can do. Sharing comprehensive measurement data and ideas for improvement can help us all move forward.
Thursday, March 22, 2012
Ideas worthy of space travel: The YouTube Space Lab global winners
Can you teach an old spider new tricks? Could better understanding alien superbugs cure diseases on Earth? These are the questions that will be asked by the two winning experiments of YouTube Space Lab, the science competition that challenged students from 14 to 18 years old to design a science experiment that could be performed in space. Your votes and our expert judges chose the winners from thousands of entries from around the world. Experiments submitted by Dorothy and Sara, from Troy, Mich., U.S. (winners in the 14-16-year-old age group) and Amr from Alexandria, Egypt (winner in the 17-18-year-old age group) will be performed aboard the International Space Station and live streamed to the world on YouTube.
Sunita Williams—the NASA astronaut who’ll fly to the International Space Station later this year and perform the winning experiments live on YouTube—announced the global winners at a special ceremony in Washington, D.C., where the six regional winning teams were gathered. While in Washington, all the teams also took a ZERO-G weightless flight and a private tour of the the Udvar-Hazy Air & Space Museum.
In addition to having their experiments performed in space, Amr, Dorothy and Sara get to choose between one of two awesome space adventures: a trip to Japan to watch their experiment blast off in a rocket bound for the ISS or, once they’re 18 years old, a week-long astronaut course in Star City, Russia, the training center for Russian cosmonauts.
Subscribe to the YouTube Space Lab channel for all the best space playlists and to check out video of the winners on their ZERO-G flight. Stay tuned for the live stream from space, which will take place later this year.
Meet Amr from Alexandria, Egypt
Global Winner, 17-18-year-old age group:
Watch his entry: “Can you teach an old spider new tricks?”
Meet Dorothy and Sara from Troy, Mich., U.S.
Global Winners, 14-16-year-old age group:
Watch their entry: “Could alien superbugs cure diseases on Earth?”
Sunita Williams—the NASA astronaut who’ll fly to the International Space Station later this year and perform the winning experiments live on YouTube—announced the global winners at a special ceremony in Washington, D.C., where the six regional winning teams were gathered. While in Washington, all the teams also took a ZERO-G weightless flight and a private tour of the the Udvar-Hazy Air & Space Museum.
In addition to having their experiments performed in space, Amr, Dorothy and Sara get to choose between one of two awesome space adventures: a trip to Japan to watch their experiment blast off in a rocket bound for the ISS or, once they’re 18 years old, a week-long astronaut course in Star City, Russia, the training center for Russian cosmonauts.
Subscribe to the YouTube Space Lab channel for all the best space playlists and to check out video of the winners on their ZERO-G flight. Stay tuned for the live stream from space, which will take place later this year.
Wednesday, March 21, 2012
Visit the Amazon on World Forest Day with Street View
Last August, a few members of our Brazil and U.S. Street View and Google Earth Outreach teams were invited to the Amazon Basin to collect ground-level images of the rivers, forest and communities in the Rio Negro Reserve. Today, on World Forest Day, we’re making those images available through the Street View feature on Google Maps. Now anyone can experience the beauty and diversity of the Amazon.
Take a virtual boat ride down the main section of the Rio Negro, and float up into the smaller tributaries where the forest is flooded. Stroll along the paths of Tumbira, the largest community in the Reserve, or visit some of the other communities who invited us to share their lives and cultures. Enjoy a hike along an Amazon forest trail and see where Brazil nuts are harvested. You can even see a forest critter if you look hard enough!
This project was made possible in partnership with the Amazonas Sustainable Foundation (FAS), the local nonprofit conservation organization that invited us to the area. We used the Street View trike and a tripod camera with a fisheye lens—typically used to capture imagery of business interiors—to capture both the natural landscape and the local communities. In all, more than 50,000 still photos were stitched together to create these immersive, 360-degree panoramic views:
Many areas of the Amazon, including Rio Negro Reserve, are under the protection of the Brazilian government with restricted access to the public, so we hope that this Street View collection provides access to this special corner of the planet that many of us otherwise wouldn’t have the chance to experience. Together with FAS, we’re thrilled to help everyone from researchers and scientists to armchair explorers around the world learn more about the Amazon, and better understand how local communities there are working to preserve this unique environment for future generations.
Start exploring this portion of the Amazon and other collections around the world on the updated Street View site and gallery.
(Cross-posted on the Lat Long blog)
Tributary of the Rio Negro - View Larger Map
Take a virtual boat ride down the main section of the Rio Negro, and float up into the smaller tributaries where the forest is flooded. Stroll along the paths of Tumbira, the largest community in the Reserve, or visit some of the other communities who invited us to share their lives and cultures. Enjoy a hike along an Amazon forest trail and see where Brazil nuts are harvested. You can even see a forest critter if you look hard enough!
Amazon Rainforest - View Larger Map
This project was made possible in partnership with the Amazonas Sustainable Foundation (FAS), the local nonprofit conservation organization that invited us to the area. We used the Street View trike and a tripod camera with a fisheye lens—typically used to capture imagery of business interiors—to capture both the natural landscape and the local communities. In all, more than 50,000 still photos were stitched together to create these immersive, 360-degree panoramic views:
To do this directly from maps you can go to Brazil map and drag Pegman to the Rio Negro River
Start exploring this portion of the Amazon and other collections around the world on the updated Street View site and gallery.
(Cross-posted on the Lat Long blog)
Thursday, March 15, 2012
We’ve gone mad for college hoops
It's March Madness and many basketball fans are turning to the web to research teams, coaches and players to build the perfect bracket. Being sports nerds ourselves, ever since the seeds announcement on Sunday we’ve been heads down in data, and with just a few hours left until first tip-off and brackets close, we’re attempting a buzzer beater: could search volume be a good indicator of game outcome?
We looked back at basketball search trends to see how Google would have performed if it had submitted a bracket for the past few tournaments. We've had our hits and misses over the years but in the spirit of the games and curiosity, we’ve decided to reveal our picks for the 2012 tournament based on search volume. Check back often to see how we’re doing.
Along with our official bracket, we’ve collected all the ways you can use Google to make your selections and stay connected with your teams and fellow fans throughout the tournament. Explore the full list on our College Hoops 2012 page.
Connect
We looked back at basketball search trends to see how Google would have performed if it had submitted a bracket for the past few tournaments. We've had our hits and misses over the years but in the spirit of the games and curiosity, we’ve decided to reveal our picks for the 2012 tournament based on search volume. Check back often to see how we’re doing.
Along with our official bracket, we’ve collected all the ways you can use Google to make your selections and stay connected with your teams and fellow fans throughout the tournament. Explore the full list on our College Hoops 2012 page.
Connect
- Join ESPN college basketball analyst Doug Gottlieb, along with fellow fans, in a series of hangouts beginning March 21 on the ESPN Google+ page to discuss bracket picks, game highlights and who the experts think will win “the big dance.”
- We’ve created a college hoops circle of NCAA teams you can follow on Google+. Whether a fan of +Kentucky, +Syracuse, +UNC or +Michigan State, you can stay up-to-date on your team and join players and coaches in a hangout.
- Keep up with your bracket picks by searching for [march madness] or individual teams like [duke basketball] to see real-time scores and schedules for the tournament.
- Download a complimentary copy of the Zagat guide Winning Hangouts for College Basketball Fans to find a place to watch the games and cheer on your favorite teams. The guide features trusted ratings and reviews for restaurants, sports bars and gastropubs in New York, Los Angeles, San Francisco, New Orleans, Boston, Atlanta, Chicago and Washington, D.C.
- Since chances are you can’t physically fly to every game around the U.S., take a virtual tour of the tournament locations via a customized map overlay in Google Earth and watch this video of 3D models of the stadiums where your favorite teams will be playing.
Helping the Hooch with water conservation at our Douglas County data center
If you’re familiar with the work of the Southern poet Sidney Lanier, you’ll know he wrote about the beauty of the Chattahoochee River in Georgia. “The Hooch,” as it’s known around here, starts up in the northeastern part of the state, runs through Atlanta and down into Alabama before emptying out into the Gulf of Mexico. Those of us who work in Google’s Douglas County, Ga. data center have a special fondness for the Chattahoochee because it’s an integral part of our ability to run a highly efficient facility.
Google’s data centers use half the energy of a typical data center in part because we rely on free cooling rather than energy hungry mechanical chillers. In Douglas County, like at most of our facilities, we use evaporative cooling, which brings cold water into the data center to cool the servers, then releases it as water vapor through cooling towers.
A typical data center can use hundreds of thousands of gallons of water a day. When we first built the Georgia facility in 2007, the water we used came from the local potable (drinking) water supply. But we soon realized that the water we used didn’t need to be clean enough to drink. So we talked to the Douglasville-Douglas County Water and Sewer Authority (known locally as the WSA) about setting up a system that uses reuse water—also known as grey- or recycled water—in our cooling infrastructure. With this system in place, we’re able to use recycled water for 100 percent of our cooling needs.
This video of the system includes never-before-seen footage of our Douglas County facility:
Here’s how it works: The WSA has a water treatment facility in Douglasville, Ga. that cleans wastewater from the local communities and releases it back into the Chattahoochee. We worked with the WSA to build a side-stream plant about five miles west of our data center that diverts up to 30 percent of the water that would have gone back into the river; instead we send it through the plant for treatment and then on to the data center. Any water that doesn’t evaporate during the cooling process then goes to an Effluent Treatment Plant located on-site. There, we treat the water once again to disinfect it, remove mineral solids and send it back out to the Chattahoochee—clean, clear and safe.
The Chattahoochee provides drinking water, public greenspace and recreational activities for millions of people. In fact, just two weeks ago it was the first river to be designated a National Water Trail in a new system announced by the Secretary of the Interior Ken Salazar—a system that encourages community stewardship of local waterways. We’re glad to do our part in creating an environmentally sustainable economy along the shores of the Hooch.
Google’s data centers use half the energy of a typical data center in part because we rely on free cooling rather than energy hungry mechanical chillers. In Douglas County, like at most of our facilities, we use evaporative cooling, which brings cold water into the data center to cool the servers, then releases it as water vapor through cooling towers.
A typical data center can use hundreds of thousands of gallons of water a day. When we first built the Georgia facility in 2007, the water we used came from the local potable (drinking) water supply. But we soon realized that the water we used didn’t need to be clean enough to drink. So we talked to the Douglasville-Douglas County Water and Sewer Authority (known locally as the WSA) about setting up a system that uses reuse water—also known as grey- or recycled water—in our cooling infrastructure. With this system in place, we’re able to use recycled water for 100 percent of our cooling needs.
This video of the system includes never-before-seen footage of our Douglas County facility:
Here’s how it works: The WSA has a water treatment facility in Douglasville, Ga. that cleans wastewater from the local communities and releases it back into the Chattahoochee. We worked with the WSA to build a side-stream plant about five miles west of our data center that diverts up to 30 percent of the water that would have gone back into the river; instead we send it through the plant for treatment and then on to the data center. Any water that doesn’t evaporate during the cooling process then goes to an Effluent Treatment Plant located on-site. There, we treat the water once again to disinfect it, remove mineral solids and send it back out to the Chattahoochee—clean, clear and safe.
The Chattahoochee provides drinking water, public greenspace and recreational activities for millions of people. In fact, just two weeks ago it was the first river to be designated a National Water Trail in a new system announced by the Secretary of the Interior Ken Salazar—a system that encourages community stewardship of local waterways. We’re glad to do our part in creating an environmentally sustainable economy along the shores of the Hooch.
Wednesday, March 14, 2012
Making our ads better for everyone
We believe that ads are useful and relevant information that can help you find what you’re looking for online—whether you’re comparing digital cameras or researching new cars. We also want you to be able to use Google and click on any ads that interest you with confidence. Just as we work hard to make Gmail free of spam and the Google Play Store free of malware, we’re committed to enforcing rigorous standards for the ads that appear on Google and on our partner sites.
Like all other Internet companies, we’re fighting a war against a huge number of bad actors—from websites selling counterfeit goods and fraudulent tickets to underground international operations trying to spread malware and spyware. We must remain vigilant because scammers will always try to find new ways to abuse our systems. Given the number of searches on Google and the number of legitimate businesses who rely on this system to reach users, our work to remove bad ads must be precise and at scale.
We recently made some improvements to help ensure the ads you see comply with our strict policies, so we wanted to give you an overview of both our principles and these new technologies.
Ads that harm users are not allowed on Google
We’ve always approached our ads system with trust and safety in mind. Our policies cover a wide range of issues across the globe in every country in which we do business. For example, our ads policies don’t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes. We also don’t allow ads with misleading claims (“lose weight guaranteed!”), fraudulent work-at-home scams (“get rich quick working from home!”) or unclear billing practices.
How it all works
With billions of ads submitted to Google every year, we use a combination of sophisticated technology and manual review to detect and remove these sorts of ads. We spend millions of dollars building technical architecture and advanced machine learning models to fight this battle. These systems are designed to detect and remove ads for malicious download sites that contain malware or a virus before these ads could appear on Google. Our automated systems also scan and review landing pages—the websites that people are taken to once they click—as well as advertiser accounts. When potentially objectionable ads are flagged by our automated systems, our policy specialists review the ads, sites and accounts in detail and take action.
Improvements to detection systems
Here are some important improvements that we’ve recently made to our systems:
We also routinely review and update the areas which our policies cover. For example, we recently updated our policy for ads related to short-term loans in order to protect people from misleading claims. For short-term loans, we require advertisers to disclose fine-print details such as overall fees and annual percentage rate, as well as implications for late and non-payment.
Bad ads are declining
The numbers show we’re having success. In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads. And our systems continue to improve—in fact, in 2011 we reduced the percentage of bad ads by more than 50% compared with 2010. That means that our methods are working. We’re also catching the vast majority of these scam ads before they ever appear on Google or on any of our partner networks. For example, in 2011, we shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through our own detection efforts and risk models.
Here’s David Baker, Engineering Director, who can explain more about how we detect and remove scam ads:
What you can do to help
If you’re an advertiser, we encourage you to review our policies that aim to protect users, so you can help keep the web safe. For everyone else, our Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet. You can also report ads you believe to be fraudulent or in violation of our policies and, if needed, file a complaint with the appropriate agency as listed in our Web Search Help Center.
Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall. We’ll keep posting more information here about our efforts, and developments, in this area.
Like all other Internet companies, we’re fighting a war against a huge number of bad actors—from websites selling counterfeit goods and fraudulent tickets to underground international operations trying to spread malware and spyware. We must remain vigilant because scammers will always try to find new ways to abuse our systems. Given the number of searches on Google and the number of legitimate businesses who rely on this system to reach users, our work to remove bad ads must be precise and at scale.
We recently made some improvements to help ensure the ads you see comply with our strict policies, so we wanted to give you an overview of both our principles and these new technologies.
Ads that harm users are not allowed on Google
We’ve always approached our ads system with trust and safety in mind. Our policies cover a wide range of issues across the globe in every country in which we do business. For example, our ads policies don’t allow ads for illegal products such as counterfeit goods or harmful products such as handguns or cigarettes. We also don’t allow ads with misleading claims (“lose weight guaranteed!”), fraudulent work-at-home scams (“get rich quick working from home!”) or unclear billing practices.
How it all works
With billions of ads submitted to Google every year, we use a combination of sophisticated technology and manual review to detect and remove these sorts of ads. We spend millions of dollars building technical architecture and advanced machine learning models to fight this battle. These systems are designed to detect and remove ads for malicious download sites that contain malware or a virus before these ads could appear on Google. Our automated systems also scan and review landing pages—the websites that people are taken to once they click—as well as advertiser accounts. When potentially objectionable ads are flagged by our automated systems, our policy specialists review the ads, sites and accounts in detail and take action.
Improvements to detection systems
Here are some important improvements that we’ve recently made to our systems:
- Improved “query watch” for counterfeit ads: While anyone can report counterfeit ads, we’ve widened our proactive monitoring of sensitive keywords and queries related to counterfeit goods which allows us to catch more counterfeit ads before they ever appear on Google
- New “risk model” to detect violations: Our computer scanning depends on detailed risk models to determine whether a particular ad may violate our policies, and we recently upgraded our engineering system with a new “risk model” that is even more precise in detecting advertisers who violate our policies
- Faster manual review process: Some ads need to be reviewed manually. To increase our response time in preventing ads from policy-violating advertisers, we sped up our internal processes and systems for manual reviews, enabling our specialists to be more precise and fast
- Twenty-four hour response time: We aim to respond within 24 hours upon receiving a reliable complaint about an ad to ensure that we’re reviewing ads in a timely fashion
We also routinely review and update the areas which our policies cover. For example, we recently updated our policy for ads related to short-term loans in order to protect people from misleading claims. For short-term loans, we require advertisers to disclose fine-print details such as overall fees and annual percentage rate, as well as implications for late and non-payment.
Bad ads are declining
The numbers show we’re having success. In 2011, advertisers submitted billions of ads to Google, and of those, we disabled more than 130 million ads. And our systems continue to improve—in fact, in 2011 we reduced the percentage of bad ads by more than 50% compared with 2010. That means that our methods are working. We’re also catching the vast majority of these scam ads before they ever appear on Google or on any of our partner networks. For example, in 2011, we shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through our own detection efforts and risk models.
Here’s David Baker, Engineering Director, who can explain more about how we detect and remove scam ads:
What you can do to help
If you’re an advertiser, we encourage you to review our policies that aim to protect users, so you can help keep the web safe. For everyone else, our Good to Know site has lots of advice, including tips for avoiding scams anywhere on the Internet. You can also report ads you believe to be fraudulent or in violation of our policies and, if needed, file a complaint with the appropriate agency as listed in our Web Search Help Center.
Online advertising is the commercial lifeblood of the web, so it’s vital that people can trust the ads on Google and the Internet overall. We’ll keep posting more information here about our efforts, and developments, in this area.
Tuesday, March 13, 2012
Adding an origami doodle to the fold
We’re excited to have Robert J. Lang here to talk about today’s doodle in honor of Akira Yoshizawa. Lang is considered one of the world’s masters of the art of origami. His design techniques are used by origami artists around the world, and he lectures widely on the connections between origami art, science, mathematics and technology. - Ed.
Akira Yoshizawa (1911–2005) is widely regarded as the father of the modern origami art form. Over the course of his life, he created tens of thousands of origami works and pioneered many of the artistic techniques used by modern-day origami artists, most notably the technique of wet-folding, which allowed the use of thick papers and created soft curves, gentle shapes and rounded, organic forms. He also developed a notation for origami that has now been the standard for origami instruction for more than 50 years.
Yoshizawa took up Japan's traditional folk art of origami in his 20s, and eventually left his job at a factory to focus full-time on his origami creations. His work came to the attention of the west in 1955, after an exhibition of his works in Amsterdam, and rapidly spread around the world. In his last decades, he received worldwide renown and invitations from all over, culminating in his award in 1983 of the Order of the Rising Sun.
I had the great fortune to meet Yoshizawa several times. In 1988, he came to New York to visit The Friends of the Origami Center of America, and spoke at a panel discussion I attended. There, he addressed a wide range of topics: one's mental attitude, the importance of character, of natural qualities, of having one's "spirit within [the artwork's] folds." Although he was the consummate artist, his work and approach was infused with the mathematical and geometric underpinnings of origami as well as a deep aesthetic sense:
In 1992, I was invited to address the Nippon Origami Association at their annual meeting in Japan, and my hosts arranged for me to meet the great Yoshizawa at his home and studio. When I was ushered into the inner sanctum, Yoshizawa greeted me, grinning, and then proceeded to show me box after box after drawer of the most extraordinarily folded works I had ever seen.
When I was first approached by Google to help create a doodle commemorating Yoshizawa’s work, I jumped at the chance. Google set the parameters of the design: the Google logo, of course, but to be folded with origami and then decorated with examples of Yoshizawa's designs.
I created examples of two logo styles for Google to choose from: one in a classic origami style and a more three-dimensional version based on pleats. Google liked the pleated version, so I set about designing and folding the rest.
To design these (or any letterform in this style), one can take a narrow strip of paper, fold it back and forth to trace the outline of the desired letter, unfold it, mark the creases, then arrange multiple copies of the strip pattern on a larger rectangle. The resulting crease pattern is moderately complex, and it gives a lovely 3-D form when folded, but conceptually, it is quite straightforward.
If you’d like to try to create your own origami doodle at home, you can download PDFs of the crease patterns for each of the letters. Print them out and fold on the lines: red=valley fold, blue=mountain.
The butterflies in the doodle are folded from one of Yoshizawa's earliest, yet most iconic designs. It is deceptive in its simplicity, but can express great subtlety in its shaping and attitude. The combination of simplicity and depth is part of the essence of origami, and is key to Yoshizawa's work and legacy.
"Geometry alone is not enough to portray human desires, expressions, aspirations, joys. We need more." — Akira Yoshizawa, 1988
Akira Yoshizawa (1911–2005) is widely regarded as the father of the modern origami art form. Over the course of his life, he created tens of thousands of origami works and pioneered many of the artistic techniques used by modern-day origami artists, most notably the technique of wet-folding, which allowed the use of thick papers and created soft curves, gentle shapes and rounded, organic forms. He also developed a notation for origami that has now been the standard for origami instruction for more than 50 years.
Yoshizawa took up Japan's traditional folk art of origami in his 20s, and eventually left his job at a factory to focus full-time on his origami creations. His work came to the attention of the west in 1955, after an exhibition of his works in Amsterdam, and rapidly spread around the world. In his last decades, he received worldwide renown and invitations from all over, culminating in his award in 1983 of the Order of the Rising Sun.
I had the great fortune to meet Yoshizawa several times. In 1988, he came to New York to visit The Friends of the Origami Center of America, and spoke at a panel discussion I attended. There, he addressed a wide range of topics: one's mental attitude, the importance of character, of natural qualities, of having one's "spirit within [the artwork's] folds." Although he was the consummate artist, his work and approach was infused with the mathematical and geometric underpinnings of origami as well as a deep aesthetic sense:
“My origami creations, in accordance with the laws of nature, require the use of geometry, science, and physics. They also encompass religion, philosophy, and biochemistry. Over all, I want you to discover the joy of creation by your own hand…the possibility of creation from paper is infinite.”While there were other Japanese artists who explored their country’s folk art contemporaneously with Yoshizawa, his work inspired the world through a combination of grace, beauty, variety and clarity of presentation. To him, each figure, even if folded from the same basic plan, was a unique object with a unique character.
In 1992, I was invited to address the Nippon Origami Association at their annual meeting in Japan, and my hosts arranged for me to meet the great Yoshizawa at his home and studio. When I was ushered into the inner sanctum, Yoshizawa greeted me, grinning, and then proceeded to show me box after box after drawer of the most extraordinarily folded works I had ever seen.
When I was first approached by Google to help create a doodle commemorating Yoshizawa’s work, I jumped at the chance. Google set the parameters of the design: the Google logo, of course, but to be folded with origami and then decorated with examples of Yoshizawa's designs.
I created examples of two logo styles for Google to choose from: one in a classic origami style and a more three-dimensional version based on pleats. Google liked the pleated version, so I set about designing and folding the rest.
Two versions of the Google "G," each folded from a single sheet of paper.
To design these (or any letterform in this style), one can take a narrow strip of paper, fold it back and forth to trace the outline of the desired letter, unfold it, mark the creases, then arrange multiple copies of the strip pattern on a larger rectangle. The resulting crease pattern is moderately complex, and it gives a lovely 3-D form when folded, but conceptually, it is quite straightforward.
If you’d like to try to create your own origami doodle at home, you can download PDFs of the crease patterns for each of the letters. Print them out and fold on the lines: red=valley fold, blue=mountain.
 |  | |  |  |  |
| G | o | o | g | l | e |
The butterflies in the doodle are folded from one of Yoshizawa's earliest, yet most iconic designs. It is deceptive in its simplicity, but can express great subtlety in its shaping and attitude. The combination of simplicity and depth is part of the essence of origami, and is key to Yoshizawa's work and legacy.
"Geometry alone is not enough to portray human desires, expressions, aspirations, joys. We need more." — Akira Yoshizawa, 1988
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