Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the "Why these ads" link next to ads on Google search results and Gmail.
“Why these ads” gives you transparency
The perfect search ad answers your query and gets you what you’re looking for quickly. When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown. Or if you’re researching flat-panel televisions, and performing a series of similar searches in quick succession, you could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you’re using, your geographic location and various other indications, we’re able to show you the best ads possible. We’ve been showing ads in this way for years as a way to help you quickly find what you're looking for.
Ads Preferences Manager gives you choice
You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time). Here’s a video from our lead software engineer, Diane Tang, with more background:
We regularly experiment with new ways to improve our ads to make them more relevant and to help marketers grow their businesses. When we run these experiments, we’ll continue to explain why the ads are showing when you click the “Why these ads” link.
As we’ve done with display ads, we’re committed to giving you notice and control over the ads that you see. We’re always working to deliver the perfect ad, and we know that it’s important to have a choice about the kinds of ads that are shown to you. If you don’t wish to see personalized ads, the choice is yours.
To find out more, visit the Inside AdWords blog and the Help Center.
Monday, October 31, 2011
Life in a Day now available on YouTube
On July 24, 2010, thousands of people around the world recorded videos of their lives to take part in Life in a Day, a cinematic experiment to document a single day on earth. From more than 4,500 hours of footage recorded and uploaded to YouTube, Oscar-winning director Kevin Macdonald and executive producer Ridley Scott created a 90-minute feature film that offers an entertaining, surprising and moving view of life on earth.
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
Sunday, October 30, 2011
Happy hollowing!
When I was a little kid, Halloween seemed like the most grown-up holiday of all. For one thrilling night of the year, I got to stay up late trick-or-treating, watch scary movies with my friends, and wield sharp and pointy objects (safety first, of course!) while carving a macabre face into a pumpkin.
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
Friday, October 28, 2011
A prima ballerina vs. some very angry birds: this year’s Halloween search trends
The pumpkins are carved, the spiderwebs are hanging,
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
- Candy apples - Rhode Island
- Gummy worms - Wisconsin
- Kosher candy - New York
- Sugar free candy - Kentucky
- Gluten free candy - Oregon
- Candy bars - Utah
- Organic candy - Colorado
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Thursday, October 27, 2011
More local deals, personalized to your interests
There’s a universe of amazing daily deals out there, but it's hard to find them all in one place—and even harder to discover the ones that really matter to you.
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Visit Google Offers today to purchase this great deal from the leading luxury experience site Gilt City
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can select what categories of deals you’d like to receive with the personalization quiz
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
Wednesday, October 26, 2011
Let freedom (from servers) ring: EDUCAUSE 2011
This time last year, we were tailgating with the USC marching band at the EDUCAUSE conference—an annual gathering of the higher-education IT community. Last week, with more than 15 million people now actively using Google Apps for Education, we ventured to Philadelphia for a few jam-packed days at EDUCAUSE 2011. Our time in the city of brotherly love included a booth with 30+ Googlers and a woodsy backdrop for our fireside chat series; meeting with hundreds of CIOs from universities using and considering Google Apps for Education; a party at the Academy of Natural Sciences; and of course liberty and the lifelong pursuit of the Philly cheesesteak. Here’s a glimpse:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
- OpenClass: Pearson has developed a free cloud-based Learning Management System that is tightly integrated with Google Apps and provides a new kind of learning environment that stimulates social learning. This is available in the Apps Marketplace.
- SlideRocket EDU: This presentation software integrated for cloud-based collaborative education enables you to unleash the creation, sharing and communication of ideas with an online application that connects with content in Google Apps for Education and is available on any device or browser. This is available in the Apps Marketplace.
- Blackboard Bboogle: Last year, Northwestern University presented their popular Bboogle (Blackboard + Google) application at our EDUCAUSE booth. Bboogle has now been certified by Blackboard and is available to other universities as a Building Block through Blackboard’s Extensions website. Bboogle enables instructors to link Blackboard course sites directly to Google Docs, Calendars and Sites without requiring a second login. And by automatically setting permissions for editing, it helps encourage and facilitate collaborative instruction.
- Desire2Learn: Users will soon be able to add widgets to Course Homepages that make it easy to view unread email messages in Gmail, keep track of upcoming events in Calendar, and submit assignments created in Docs.
Tuesday, October 25, 2011
Making Chrome even more app-ealing
From sharing photos, to collaborating on documents, to enjoying online games, web apps make the web fun, useful and entertaining. Since the beginning, Chrome has been designed to allow apps to do more, faster. Today, changes in Chrome make it even easier to access your favorite apps and discover new favorites.
In the latest stable release of Chrome, we’ve completely redesigned the New Tab page. It’s more streamlined, so it’s easier to access and organize your apps in different sections on the page. Watch the video below for a quick tour.
To add more apps to your New Tab page, click the Chrome Web Store icon. The Web Store also has a new look:
Along with the new look, a bunch of new apps have joined the store. I’m personally excited about My Robot Nation™, an app that lets you design your own robot and bring it to life with a 3D printer. There are plenty of new games to play, including The Godfather: Five Families and Fieldrunners. And for those of you still looking for a Halloween costume, check out the brand-new eBay shopping app.
We have many more features on deck, and we’re looking forward to making the app experience in Chrome even better soon.
(Cross-posted from the Chrome Blog)
Saturday, October 22, 2011
Google Apps highlights – 10/22/2011
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.
In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!
Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who’s doing what, chat with others, and see a full revision history at any moment in time.
Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.
Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.
New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.
Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.
More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.
In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!
Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who’s doing what, chat with others, and see a full revision history at any moment in time.
Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.
Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.
New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.
Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.
More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.
Thursday, October 20, 2011
Tunisia Talks on YouTube
The Arab Spring started in Tunisia, and it’s appropriate that Tunisia is now leading the way to a full democracy with their landmark free elections scheduled to take place on October 23. To help in this process, we recently partnered with startup news portal Tunisia Live to offer a training workshop in Tunis on Google tools and social media for politicians.
The turnout was fantastic; members from more than 40 parties and independent coalitions attended. The same day, Tunisia Live launched the Tunisia Talks channel on YouTube, channeling the enthusiasm of politicians to leverage social media and engage with voters. In this project, Tunisians are encouraged to submit and vote for top questions to the candidates, and many did so—for a flavor, see this example or this one. So far, more than 400 questions have been submitted.
This outreach is all the more exciting because YouTube was blocked for so many years in Tunisia. But when the regime collapsed last January, the site was unbanned and quickly became popular. Many Tunisian media outlets have set up channels to organize their video libraries on YouTube.
In this weekend’s elections, Tunisians will choose a constitutional council to write a new constitution for the country. Voters will select from lists of party members and independents. The Tunisian electoral committee has set up an official site www.isie.tn and is actively using social media to encourage voter registration—check their channel YouTube.com/isietn.
This is an exciting time in Tunisia. The media landscape—once limited and government-controlled—is now opening up to online platforms. Tunisians finally have access to a free Internet—and it’s playing a key role in building an encompassing political environment.
(Cross-posted on the European Public Policy Blog)
The turnout was fantastic; members from more than 40 parties and independent coalitions attended. The same day, Tunisia Live launched the Tunisia Talks channel on YouTube, channeling the enthusiasm of politicians to leverage social media and engage with voters. In this project, Tunisians are encouraged to submit and vote for top questions to the candidates, and many did so—for a flavor, see this example or this one. So far, more than 400 questions have been submitted.
This outreach is all the more exciting because YouTube was blocked for so many years in Tunisia. But when the regime collapsed last January, the site was unbanned and quickly became popular. Many Tunisian media outlets have set up channels to organize their video libraries on YouTube.
In this weekend’s elections, Tunisians will choose a constitutional council to write a new constitution for the country. Voters will select from lists of party members and independents. The Tunisian electoral committee has set up an official site www.isie.tn and is actively using social media to encourage voter registration—check their channel YouTube.com/isietn.
This is an exciting time in Tunisia. The media landscape—once limited and government-controlled—is now opening up to online platforms. Tunisians finally have access to a free Internet—and it’s playing a key role in building an encompassing political environment.
(Cross-posted on the European Public Policy Blog)
To pitch a perfect game, teach yourself online
(Cross-posted on the Inside Search blog)
Searches can become stories. Some are inspiring, some change the way we see the world and some just put a smile on our face. This is a story of how people can use Google to do something extraordinary. If you have a story, share it. - Ed.
My major league pitching career was anything but perfect. The closest I ever came was a seven-inning outing against Milwaukee while playing for the Cincinnati Reds, in which I gave up only four runs and earned the victory. In baseball, you can be successful without coming close to perfect. Just think about batting average: a .400 average is insanely good, but that means you strike out or get out in some other way more than half the time you're at bat. Hall of Fame pitchers give up an average of more than two runs per game. Seldom does a pitcher throw a shutout. A perfect game—in which a pitcher does not allow a single player on base—is incredibly rare.
In the majors, setting your team up to win involves daily physical workouts, hours of practice and in-depth analysis of the opposing teams’ traits and tendencies. The idea that someone without this training and background could instead go online, gather and process the necessary information and use it to throw a perfect game is unfathomable. Yet that’s exactly what happened to Brian Kingrey.
Brian is a high school music teacher from Hammond, La. and not much of a sports fan. As one of his students put it, “I’ve never heard him say the word baseball.” But Brian is a gamer—so naturally, he was intrigued by the $1 million prize he saw in a TV commercial for a new baseball video game called MLB 2K11. He knew nothing about baseball, had never even played the real game in his life, but encouraged by his wife, he went out, bought the game and started playing. A few weeks later, Brian won the $1 million prize for pitching the first perfect game in MLB 2K11. And he learned how to do it entirely online.
“I had to figure out what baseball was, not just what a perfect game was,” Brian said. He found that everything he needed to know was online: he was able to search about batters, batting averages, the different kinds of pitches. He combined the information to figure out that he had the best odds in a match-up between the Phillies -- with star pitcher Roy Halladay on the mound -- and the Houston Astros. He also researched the weak spots of each player—for instance, the toughest batter Halladay would face was going to be Astro’s infielder Bill Hall. After that, Brian was ready to play.
And play he did. On his third try, Brian pitched the perfect game and became a millionaire. “Once I got past Bill Hall, I knew I had it,” he said. “Without online search, I would’ve been in deep trouble. If I had played like it was in my head, I would’ve done it all wrong.” Perhaps if I’d known that search was the answer when I was playing in the major leagues, I might have come a little closer to perfection more often.
Searches can become stories. Some are inspiring, some change the way we see the world and some just put a smile on our face. This is a story of how people can use Google to do something extraordinary. If you have a story, share it. - Ed.
My major league pitching career was anything but perfect. The closest I ever came was a seven-inning outing against Milwaukee while playing for the Cincinnati Reds, in which I gave up only four runs and earned the victory. In baseball, you can be successful without coming close to perfect. Just think about batting average: a .400 average is insanely good, but that means you strike out or get out in some other way more than half the time you're at bat. Hall of Fame pitchers give up an average of more than two runs per game. Seldom does a pitcher throw a shutout. A perfect game—in which a pitcher does not allow a single player on base—is incredibly rare.
In the majors, setting your team up to win involves daily physical workouts, hours of practice and in-depth analysis of the opposing teams’ traits and tendencies. The idea that someone without this training and background could instead go online, gather and process the necessary information and use it to throw a perfect game is unfathomable. Yet that’s exactly what happened to Brian Kingrey.
Brian is a high school music teacher from Hammond, La. and not much of a sports fan. As one of his students put it, “I’ve never heard him say the word baseball.” But Brian is a gamer—so naturally, he was intrigued by the $1 million prize he saw in a TV commercial for a new baseball video game called MLB 2K11. He knew nothing about baseball, had never even played the real game in his life, but encouraged by his wife, he went out, bought the game and started playing. A few weeks later, Brian won the $1 million prize for pitching the first perfect game in MLB 2K11. And he learned how to do it entirely online.
“I had to figure out what baseball was, not just what a perfect game was,” Brian said. He found that everything he needed to know was online: he was able to search about batters, batting averages, the different kinds of pitches. He combined the information to figure out that he had the best odds in a match-up between the Phillies -- with star pitcher Roy Halladay on the mound -- and the Houston Astros. He also researched the weak spots of each player—for instance, the toughest batter Halladay would face was going to be Astro’s infielder Bill Hall. After that, Brian was ready to play.
And play he did. On his third try, Brian pitched the perfect game and became a millionaire. “Once I got past Bill Hall, I knew I had it,” he said. “Without online search, I would’ve been in deep trouble. If I had played like it was in my head, I would’ve done it all wrong.” Perhaps if I’d known that search was the answer when I was playing in the major leagues, I might have come a little closer to perfection more often.
Street View hits the stunning Swiss Alps railways
(Cross-posted on the Lat Long Blog)
From the Amazon to the ancient ruins of Pompeii, Street View technology has put imagery of some of the world’s most interesting and significant sites online for everyone to enjoy. Now, for the first time in Google Maps, we’re hitting the train tracks to capture the majesty of the famous railway lines of the Swiss Alps and the surrounding scenery.
In cooperation with Rhaetian Railway, our Street View team has collected images from one of the world’s most scenic railway routes—the Albula-Bernina line in Switzerland—that will soon be live on Google Maps. The picturesque route through the Swiss Alps is one of most famous in the world, winding its way through wild mountain scenery from Thusis, Switzerland; past the resort town of St. Moritz; to its final stop just over the border in Tirano, Italy.
View Albula-Bernina Line in a larger map
A complex system of tunnels, viaducts and galleries allow the railway line to pass through the narrow valleys and climb almost 2,000 meters in altitude. It’s unique to see technology and architecture like this in a natural landscape, and the route is a popular tourist destination offering amazing photography opportunities.
To capture the stunning scenery for Street View, we mounted our trike—a three-wheel pedicab with a camera system on top—to a flatbed at the front of a train. As the train travelled along the line, cameras facing nine different directions captured still photos of the surrounding areas that we’re now stitching together into 360-degree panoramic views. Soon, we’ll publish the imagery on Google Maps for people around the globe to enjoy and experience themselves. The imagery will provide admirers of this route with completely new perspectives, and also help document and preserve this UNESCO World Heritage site.
In the meantime, enjoy these photos from imagery collection day:
To get the latest on Street View go to maps.google.com/streetview.
From the Amazon to the ancient ruins of Pompeii, Street View technology has put imagery of some of the world’s most interesting and significant sites online for everyone to enjoy. Now, for the first time in Google Maps, we’re hitting the train tracks to capture the majesty of the famous railway lines of the Swiss Alps and the surrounding scenery.
In cooperation with Rhaetian Railway, our Street View team has collected images from one of the world’s most scenic railway routes—the Albula-Bernina line in Switzerland—that will soon be live on Google Maps. The picturesque route through the Swiss Alps is one of most famous in the world, winding its way through wild mountain scenery from Thusis, Switzerland; past the resort town of St. Moritz; to its final stop just over the border in Tirano, Italy.
View Albula-Bernina Line in a larger map
A complex system of tunnels, viaducts and galleries allow the railway line to pass through the narrow valleys and climb almost 2,000 meters in altitude. It’s unique to see technology and architecture like this in a natural landscape, and the route is a popular tourist destination offering amazing photography opportunities.
To capture the stunning scenery for Street View, we mounted our trike—a three-wheel pedicab with a camera system on top—to a flatbed at the front of a train. As the train travelled along the line, cameras facing nine different directions captured still photos of the surrounding areas that we’re now stitching together into 360-degree panoramic views. Soon, we’ll publish the imagery on Google Maps for people around the globe to enjoy and experience themselves. The imagery will provide admirers of this route with completely new perspectives, and also help document and preserve this UNESCO World Heritage site.
In the meantime, enjoy these photos from imagery collection day:
To get the latest on Street View go to maps.google.com/streetview.
Wednesday, October 19, 2011
Mo-mentum: what’s new with mobile search advertising
Mobile search helps people find what they need in a snap. Whether they’re choosing between two restaurants, shopping for a new watch, or buying a movie ticket, people make better decisions when they have access to more information. Search ads are information—answers—and on mobile devices, they’re able to connect people and businesses in new, useful and relevant ways.
Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.
Search ads, meet mobile apps
We’re bringing the worlds of search and apps together with mobile advertising in a few ways:
Local search ads—so hot right now
Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:
The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.
Today, we’re unveiling new mobile search ad formats and some new details about the ways many different businesses are benefiting from mobile advertising.
Search ads, meet mobile apps
We’re bringing the worlds of search and apps together with mobile advertising in a few ways:
- Search ads in mobile apps: Lots of mobile apps give people the ability to search for information—like an app that lets you search for a restaurant nearby. Today we’re announcing Custom Search Ads for these apps. These ads provide useful and relevant answers, for people searching within a mobile app. Custom Search Ads will also help app developers earn more money to fund their apps and grow their businesses on mobile.
Custom Search Ads in mobile apps - Click to Download: Not surprisingly, many people use Google to search for information about mobile apps. This ad format helps consumers right when they're searching for information about an app, linking them directly to the App Store or Android Marketplace to download. We’ve recently enabled app developers to include app icons and information about the app in their ad unit so that people can make more informed decisions about whether they want to download the app.
- Mobile App Extensions: This new, beta ad unit enables businesses to use mobile search ads to direct someone to a page within a mobile app already installed on their phone. For example, if someone searches for sneakers on a mobile device, they might see an ad that takes them directly into a cool shopping app they’ve installed on their phone.
Local search ads—so hot right now
Building local context into mobile ads makes them more useful both for both consumers and businesses. Here are a few specific examples:
- Click to Call: We introduced these ads for high-end smartphones less than two years ago and they're now driving millions of calls per week to hundreds of thousands of businesses around the world. Click to call ads have been very effective in generating leads for businesses of all sizes, across many verticals—more people can call an Enterprise Rent-A-Car near them for rentals and more potential customers can connect with ADT Security for alarm system expertise, for example.
- Hyperlocal search ads: Launched a year ago, these search ads contain useful local information like phone numbers, driving directions, a number to click and call a business directly, and also show people how far they are from specific business locations. Roy’s Restaurants’ efforts with this format led to a 40 percent increase in call volume—and lots more full tables!
- Proximity as a factor in mobile search ads ranking: The distance between a person and an advertiser’s business location is now a factor in mobile search ads ranking. This means an ad for a business with a physical location close to to a consumer may perform better in AdWords—driving more mobile traffic at a lower cost. The feature will be effective only when consumers opt in to share their device location for mobile searches. It will make our hyperlocal format more useful for businesses and users—advertisers can get started with this by creating Location Extensions for their mobile campaigns. Particularly this holiday season, when consumers are using their mobile phones to find a nearby store for last minute gift purchases, this new feature will help connect customers with storefronts.
- Circulars: We began testing this new ad format with Best Buy and Macy’s earlier this month. When someone clicks on a search or display ad (on desktop, mobile or tablet devices), they may see these engaging ads which contain photos of relevant products and special offers. With a few simple clicks, people who are at their desk can email that circular to their mobile phones, and later walk into their local store, flash their phone and redeem the offers.
Macy’s Circular ads on mobile
The exciting thing for mobile users and businesses is that the possibilities for mobile search advertising are nearly endless. We’re looking forward to helping businesses and consumers alike take advantage of this brave new (mobile) world.
Tuesday, October 18, 2011
Unwrapping Ice Cream Sandwich on the Galaxy Nexus
(Cross-posted on the Google Mobile blog)
Beaming a video with a single tap or unlocking a device with only a smile sounds like science fiction. Now, you can actually do these things (and more) with a phone that fits in the palm of your hand.
Wednesday morning in Hong Kong—together with Samsung—we unveiled Galaxy Nexus, the first phone designed for the latest release of Android 4.0, also known as Ice Cream Sandwich.
With a super slim profile, Galaxy Nexus features a 4.65” Contour Display with true high definition (720p) resolution and a lightning-fast dual core 1.2ghz processor combined with 4G LTE or HSPA+ technology. Galaxy Nexus also features the latest in software: Ice Cream Sandwich makes Android simple and beautiful, and takes the smartphone to beyond smart.
Beauty and simplicity
With Ice Cream Sandwich, our mission was to build a mobile OS that works on both phones and tablets, and to make the power of Android enticing and intuitive. We created a new font that’s optimized for HD displays and eliminated all hardware buttons in favor of adaptable software buttons. We also dramatically improved the keyboard, made notifications more interactive and created resizable widgets.
The desktop-class browser is significantly faster, featuring a refined tab manager and the ability to sync your bookmarks with Google Chrome. Ice Cream Sandwich also features the best mobile Gmail experience to date, with a new design that lets you quickly swipe through your inbox and search messages even when you’re offline. Calendar boasts a clean new look and you can zoom into your schedule with a pinch.
Connect and share
People are at the heart of Ice Cream Sandwich. We rethought how you browse your contacts with the new People app, which combines high-resolution photos and updates from Google+ and other social services. It’s also easier to capture and share your life with family and friends. Galaxy Nexus sports a high-end camera with zero shutter lag, automatic focus, top notch low-light performance and a simple way to capture panoramic pictures. Shoot amazing photos or 1080p video, and then edit and share them directly from your phone.
Beyond smart
Galaxy Nexus isn’t just a smartphone—it’s beyond smart. Ice Cream Sandwich gives you complete control over the amount of mobile data you use by helping you better understand and manage it. We’re also introducing Android Beam, which uses near field communication (NFC) to instantly share webpages, YouTube videos, maps, directions and apps by simply tapping two phones together. Face Unlock uses state-of-the-art facial recognition technology to unlock your phone with nothing more than a smile.
This weekend marks the third birthday of the G1, the first-ever Android phone. Nine releases later, more than 550,000 Android devices are activated daily.
Starting in November, Galaxy Nexus will be available in the United States, Canada, Europe and Asia. Check out the Nexus website for a product tour and more info.
Beaming a video with a single tap or unlocking a device with only a smile sounds like science fiction. Now, you can actually do these things (and more) with a phone that fits in the palm of your hand.
Wednesday morning in Hong Kong—together with Samsung—we unveiled Galaxy Nexus, the first phone designed for the latest release of Android 4.0, also known as Ice Cream Sandwich.
With a super slim profile, Galaxy Nexus features a 4.65” Contour Display with true high definition (720p) resolution and a lightning-fast dual core 1.2ghz processor combined with 4G LTE or HSPA+ technology. Galaxy Nexus also features the latest in software: Ice Cream Sandwich makes Android simple and beautiful, and takes the smartphone to beyond smart.
Beauty and simplicity
With Ice Cream Sandwich, our mission was to build a mobile OS that works on both phones and tablets, and to make the power of Android enticing and intuitive. We created a new font that’s optimized for HD displays and eliminated all hardware buttons in favor of adaptable software buttons. We also dramatically improved the keyboard, made notifications more interactive and created resizable widgets.
The desktop-class browser is significantly faster, featuring a refined tab manager and the ability to sync your bookmarks with Google Chrome. Ice Cream Sandwich also features the best mobile Gmail experience to date, with a new design that lets you quickly swipe through your inbox and search messages even when you’re offline. Calendar boasts a clean new look and you can zoom into your schedule with a pinch.
Connect and share
People are at the heart of Ice Cream Sandwich. We rethought how you browse your contacts with the new People app, which combines high-resolution photos and updates from Google+ and other social services. It’s also easier to capture and share your life with family and friends. Galaxy Nexus sports a high-end camera with zero shutter lag, automatic focus, top notch low-light performance and a simple way to capture panoramic pictures. Shoot amazing photos or 1080p video, and then edit and share them directly from your phone.
Beyond smart
Galaxy Nexus isn’t just a smartphone—it’s beyond smart. Ice Cream Sandwich gives you complete control over the amount of mobile data you use by helping you better understand and manage it. We’re also introducing Android Beam, which uses near field communication (NFC) to instantly share webpages, YouTube videos, maps, directions and apps by simply tapping two phones together. Face Unlock uses state-of-the-art facial recognition technology to unlock your phone with nothing more than a smile.
This weekend marks the third birthday of the G1, the first-ever Android phone. Nine releases later, more than 550,000 Android devices are activated daily.
Starting in November, Galaxy Nexus will be available in the United States, Canada, Europe and Asia. Check out the Nexus website for a product tour and more info.
Designing an infinite digital bookcase
(Cross-posted on the Google Code blog)
As digital designers, we often think about how to translate traditional media into a virtual space. Recently, we thought about the bookcase. What would it look like if it was designed to hold digital books?
A digital interface needs to be familiar enough to be intuitive, while simultaneously taking advantage of the lack of constraints in a virtual space. In this case, we imagined something that looks like the shelves in your living room, but is also capable of showcasing the huge number of titles available online—many more than fit on a traditional shelf. With this in mind, we designed a digital bookcase that’s an infinite 3D helix. You can spin it side-to-side and up and down with your mouse. It holds 3D models of more than 10,000 titles from Google Books.
The books are organized into 28 subjects. To choose a subject, click the subject button near the top of your screen when viewing the bookcase. The camera then flies to that subject. Clicking on a book pulls it off the shelf and brings it to the front and center of the screen. Click on the high-resolution cover and the book will open to a page with title and author information as well as a short synopsis, provided by the Google Books API. All of the visuals are rendered with WebGL, a technology in Google Chrome and other modern browsers that enables fast, hardware-accelerated 3D graphics right in the browser, without the need for a plug-in.
If you’ve finished your browsing and find a book you want to read, you can click the “Get this book” button on the bottom right of the page, which will send you to that book’s page on books.google.com. Or, you can open the title on your phone or tablet via the QR code that’s in the bottom left corner of the page, using a QR code app like Google Goggles. You can also browse just free books by selecting the “Free Books” subject in the subject viewer.
Bookworms using a modern browser can try the WebGL Bookcase today. We recommend using Google Chrome and a fast computer with a powerful graphics card. Even with new hardware, this interface is experimental and may not work on some machines. For more creative browser experiments, check out Chrome Experiments, a gallery of more than 300 creative projects made by developers and artists from around the world, many utilizing WebGL.
As digital designers, we often think about how to translate traditional media into a virtual space. Recently, we thought about the bookcase. What would it look like if it was designed to hold digital books?
A digital interface needs to be familiar enough to be intuitive, while simultaneously taking advantage of the lack of constraints in a virtual space. In this case, we imagined something that looks like the shelves in your living room, but is also capable of showcasing the huge number of titles available online—many more than fit on a traditional shelf. With this in mind, we designed a digital bookcase that’s an infinite 3D helix. You can spin it side-to-side and up and down with your mouse. It holds 3D models of more than 10,000 titles from Google Books.
The books are organized into 28 subjects. To choose a subject, click the subject button near the top of your screen when viewing the bookcase. The camera then flies to that subject. Clicking on a book pulls it off the shelf and brings it to the front and center of the screen. Click on the high-resolution cover and the book will open to a page with title and author information as well as a short synopsis, provided by the Google Books API. All of the visuals are rendered with WebGL, a technology in Google Chrome and other modern browsers that enables fast, hardware-accelerated 3D graphics right in the browser, without the need for a plug-in.
If you’ve finished your browsing and find a book you want to read, you can click the “Get this book” button on the bottom right of the page, which will send you to that book’s page on books.google.com. Or, you can open the title on your phone or tablet via the QR code that’s in the bottom left corner of the page, using a QR code app like Google Goggles. You can also browse just free books by selecting the “Free Books” subject in the subject viewer.
Bookworms using a modern browser can try the WebGL Bookcase today. We recommend using Google Chrome and a fast computer with a powerful graphics card. Even with new hardware, this interface is experimental and may not work on some machines. For more creative browser experiments, check out Chrome Experiments, a gallery of more than 300 creative projects made by developers and artists from around the world, many utilizing WebGL.
Making search more secure
We’ve worked hard over the past few years to increase our services’ use of an encryption protocol called SSL, as well as encouraging the industry to adopt stronger security standards. For example, we made SSL the default setting in Gmail in January 2010 and introduced an encrypted search service located at https://encrypted.google.com four months later. Other prominent web companies have also added SSL support in recent months.
As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate to https://www.google.com directly if you’re signed out or if you don’t have a Google Account.
What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won't receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic. If you choose to click on an ad appearing on our search results page, your browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.
As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol. We hope that today’s move to increase the privacy and security of your web searches is only the next step in a broader industry effort to employ SSL encryption more widely and effectively.
As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver. As a result, we’re enhancing our default search experience for signed-in users. Over the next few weeks, many of you will find yourselves redirected to https://www.google.com (note the extra “s”) when you’re signed in to your Google Account. This change encrypts your search queries and Google’s results page. This is especially important when you’re using an unsecured Internet connection, such as a WiFi hotspot in an Internet cafe. You can also navigate to https://www.google.com directly if you’re signed out or if you don’t have a Google Account.
What does this mean for sites that receive clicks from Google search results? When you search from https://www.google.com, websites you visit from our organic search listings will still know that you came from Google, but won't receive information about each individual query. They can also receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools. This information helps webmasters keep more accurate statistics about their user traffic. If you choose to click on an ad appearing on our search results page, your browser will continue to send the relevant query over the network to enable advertisers to measure the effectiveness of their campaigns and to improve the ads and offers they present to you.
As we continue to add more support for SSL across our products and services, we hope to see similar action from other websites. That’s why our researchers publish information about SSL and provide advice to help facilitate broader use of the protocol. We hope that today’s move to increase the privacy and security of your web searches is only the next step in a broader industry effort to employ SSL encryption more widely and effectively.
A fresh start for Google presentations
A year and a half ago, we released completely new document, spreadsheet and drawing editors. Google Docs has been picking up speed ever since with more than 60 new features and millions of new users. Today we’re rounding out the suite by previewing a new version of presentations with faster collaboration and more features.
A collaborative approach
Presentations are made to be shared—whether it’s presenting your thesis to your professors or inspiring colleagues at a conference. And the best presentations are made together, collaborating with others to build a compelling story that captivates your audience. Creating presentations together is easy because you can:
More than 50 new features
In the new presentations, we’ve added many of your most requested features, including:
We’re gradually rolling out the new presentations. To get an early start, click on the gear icon in your document list, and select Document settings. Then, from the editing tab, check the box to “Create new presentations using the latest version of the presentation editor.”
Many of the new features were built using technologies that are only available in modern browsers. If you’re using an older browser you’ll be able to view, but not edit, the new presentations.
With today’s launch, the Google Docs suite is now built on a single, solid foundation. Now that the groundwork is in place, you can expect more useful and collaborative features, delivered faster than ever before.
A collaborative approach
Presentations are made to be shared—whether it’s presenting your thesis to your professors or inspiring colleagues at a conference. And the best presentations are made together, collaborating with others to build a compelling story that captivates your audience. Creating presentations together is easy because you can:
- See exactly what others are working on with colorful presence markers
- Edit with your team members simultaneously from different locations
- Use revision history to see who made changes or to revert to earlier versions
- Say hello, start a conversation or share new ideas using built-in chat
More than 50 new features
In the new presentations, we’ve added many of your most requested features, including:
- Transitions to move between slides with simple fades or spicier 3D effects
- Animations to add emphasis or to make your slides more playful
- New themes to create beautiful presentations with distinct visual styles
- Drawings to build new designs, layouts, and flowcharts within a presentation
- Rich tables with merged cells and more options for adding style to your data
We’re gradually rolling out the new presentations. To get an early start, click on the gear icon in your document list, and select Document settings. Then, from the editing tab, check the box to “Create new presentations using the latest version of the presentation editor.”
Many of the new features were built using technologies that are only available in modern browsers. If you’re using an older browser you’ll be able to view, but not edit, the new presentations.
With today’s launch, the Google Docs suite is now built on a single, solid foundation. Now that the groundwork is in place, you can expect more useful and collaborative features, delivered faster than ever before.
Monday, October 17, 2011
More Google Wallet merchants are live. Now you can pay AND save in a single tap.
We’re hearing from people at check-out counters throughout the country that paying with your phone is a little like magic. Just look at the ecstatic reaction on the faces of our friends who made their first Google Wallet purchases last Thursday.
Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even better Google Wallet experience. For the first time ever in the U.S., at these select stores, you can not only pay but also redeem coupons and/or earn rewards points—all with a single tap of your phone. This is what we call the Google Wallet SingleTap experience.
With Google Wallet in hand, you can walk into a Jamba Juice, American Eagle Outfitters or any other partner store. Once you’ve ordered that Razzmatazz smoothie or found the right color Slim Jean, head straight to the cashier and tap your phone to pay and save—that’s it. You don’t have to shuffle around to find the right coupon to scan or rewards card to stamp because it all happens in the blink of an eye.
The Offers tab in Google Wallet has been updated to include a new "Featured Offers" section with discounts that are exclusive to Google Wallet. Today, these include 15% off at American Eagle Outfitters, 10% off at The Container Store, 15% off at Macy’s and an all-fruit smoothie for $2 at Jamba Juice. There are many more Google Wallet exclusive discounts to come, and you can save your favorites in Google Wallet so they’ll be automatically applied to your bill when you check out.
Organizing loyalty cards in your wallet is getting easier too. Today, Foot Locker, Guess, OfficeMax and American Eagle Outfitters are providing loyalty cards for Google Wallet so you can rack up reward points automatically as you shop. More of these are on the way.
One more thing—in response to user feedback, we’ve improved transaction details for the Google Prepaid Card with real-time transaction information including merchant name, location, dollar value and time of each transaction. Here’s what it looks like:
Finally, a special thanks to Chevron, D’Agostino, Faber News Now, Gristedes Supermarkets and Pinkberry who are now also working to equip their stores to accept Google Wallet.
It’s still early days for Google Wallet, but this is an important step in expanding the ecosystem of participating merchants to make shopping faster and easier in more places. If you’re a merchant and want to work with us to make shopping easier for your customers and connect with them in new ways, please sign up on the Google Wallet site. And if you’re a shopper and want to purchase a Nexus S 4G phone from Sprint with Google Wallet, visit this page.
(Cross-posted on the Commerce blog)
Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even better Google Wallet experience. For the first time ever in the U.S., at these select stores, you can not only pay but also redeem coupons and/or earn rewards points—all with a single tap of your phone. This is what we call the Google Wallet SingleTap experience.
With Google Wallet in hand, you can walk into a Jamba Juice, American Eagle Outfitters or any other partner store. Once you’ve ordered that Razzmatazz smoothie or found the right color Slim Jean, head straight to the cashier and tap your phone to pay and save—that’s it. You don’t have to shuffle around to find the right coupon to scan or rewards card to stamp because it all happens in the blink of an eye.
The Offers tab in Google Wallet has been updated to include a new "Featured Offers" section with discounts that are exclusive to Google Wallet. Today, these include 15% off at American Eagle Outfitters, 10% off at The Container Store, 15% off at Macy’s and an all-fruit smoothie for $2 at Jamba Juice. There are many more Google Wallet exclusive discounts to come, and you can save your favorites in Google Wallet so they’ll be automatically applied to your bill when you check out.
Organizing loyalty cards in your wallet is getting easier too. Today, Foot Locker, Guess, OfficeMax and American Eagle Outfitters are providing loyalty cards for Google Wallet so you can rack up reward points automatically as you shop. More of these are on the way.
One more thing—in response to user feedback, we’ve improved transaction details for the Google Prepaid Card with real-time transaction information including merchant name, location, dollar value and time of each transaction. Here’s what it looks like:
It’s still early days for Google Wallet, but this is an important step in expanding the ecosystem of participating merchants to make shopping faster and easier in more places. If you’re a merchant and want to work with us to make shopping easier for your customers and connect with them in new ways, please sign up on the Google Wallet site. And if you’re a shopper and want to purchase a Nexus S 4G phone from Sprint with Google Wallet, visit this page.
(Cross-posted on the Commerce blog)
Honey harvest 2011: the sweetest time of year
The second year at the Google Hiveplex was a busy one, and two weeks ago, we harvested a delicious bounty from our wildly productive hives. But the sweetest part about having the four hives on campus is the Googlers from all departments who have gotten into beekeeping or become more aware of honeybees because of their presence on campus.
During the honey harvest, guided by Bill and Debbie Tomaszewski of Marin Bee Company, Googlers from all walks joined in with the Google Beekeepers and local beekeeping friends from the San Francisco Chronicle on the harvesting activities. We pulled frames of honeycomb out of the honey supers (the boxes stacked on the very top of the hives in which the bees store the honey), uncapped comb, worked the extractor and filled jars bound for our cafes and beyond.
We also participated in a tasting featuring nine honeys from around the country, including entries from Google beekeepers’ personal hives, the San Francisco Chronicle’s urban rooftop hive, the Marin Bee Company’s suburban hive and more. The colors, consistencies and flavors varied as much as their origins, and everyone got a chance to note their own impressions of these honeys during a “Silent Tasting” where participants added their guesses about the honeys’ flavors and origins to tasting sheets. Afterward, we revealed the honeys’ “hometowns” (one came from as far away as Illinois) and nectar sources, which ranged from pine and fennel to eucalyptus and mustard flower.
It’s tough to say how our harvest this year compares to last year, as we still haven’t devised an ideal method for weighing the honey harvests, but we did end up with more honey supers on the hives at harvest time this year than we did last year. After the harvest, the supers and their empty frames were returned to the hives to allow the bees to pick every cell clean as they get ready to settle in for a cozy winter.
Everyone who participated in the harvest walked away with a sweet reward and, we hope, a new appreciation for the work our tens of thousands of busy gals put in to make it happen.
During the honey harvest, guided by Bill and Debbie Tomaszewski of Marin Bee Company, Googlers from all walks joined in with the Google Beekeepers and local beekeeping friends from the San Francisco Chronicle on the harvesting activities. We pulled frames of honeycomb out of the honey supers (the boxes stacked on the very top of the hives in which the bees store the honey), uncapped comb, worked the extractor and filled jars bound for our cafes and beyond.
We also participated in a tasting featuring nine honeys from around the country, including entries from Google beekeepers’ personal hives, the San Francisco Chronicle’s urban rooftop hive, the Marin Bee Company’s suburban hive and more. The colors, consistencies and flavors varied as much as their origins, and everyone got a chance to note their own impressions of these honeys during a “Silent Tasting” where participants added their guesses about the honeys’ flavors and origins to tasting sheets. Afterward, we revealed the honeys’ “hometowns” (one came from as far away as Illinois) and nectar sources, which ranged from pine and fennel to eucalyptus and mustard flower.
It’s tough to say how our harvest this year compares to last year, as we still haven’t devised an ideal method for weighing the honey harvests, but we did end up with more honey supers on the hives at harvest time this year than we did last year. After the harvest, the supers and their empty frames were returned to the hives to allow the bees to pick every cell clean as they get ready to settle in for a cozy winter.
Everyone who participated in the harvest walked away with a sweet reward and, we hope, a new appreciation for the work our tens of thousands of busy gals put in to make it happen.
Friday, October 14, 2011
A fall sweep
We aspire to build great products that really change people’s lives, products they use two or three times a day. To succeed you need real focus and thought—thought about what you work on and, just as important, what you don’t work on. It’s why we recently decided to shut down some products, and turn others into features of existing products.
Here’s the latest update on what’s happening:
Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.
Here’s the latest update on what’s happening:
- Code Search, which was designed to help people search for open source code all over the web, will be shut down along with the Code Search API on January 15, 2012.
- In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won't be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.
- Jaiku, a product we acquired in 2007 that let users send updates to friends, will shut down on January 15, 2012. We’ll be working to enable users to export their data from Jaiku.
- Several years ago, we gave people the ability to interact socially on iGoogle. With our new focus on Google+, we will remove iGoogle's social features on January 15, 2012. iGoogle itself, and non-social iGoogle applications, will stay as they are.
- The University Research Program for Google Search, which provides API access to our search results for a small number of approved academic researchers, will close on January 15, 2012.
Changing the world takes focus on the future, and honesty about the past. We learned a lot from products like Buzz, and are putting that learning to work every day in our vision for products like Google+. Our users expect great things from us; today’s announcements let us focus even more on giving them something truly awesome.
Thursday, October 13, 2011
Start the conversation with Google Translate for Android
(Cross-posted on the Mobile Blog and the Translate Blog)
Mobile technology and the web have made it easier for people around the world to access information and communicate with each other. But there’s still a daunting obstacle: the language barrier. We’re trying to knock down that barrier so everyone can communicate and connect more easily.
Earlier this year, we launched an update to Google Translate for Android with an experimental feature called Conversation Mode, which enables you to you translate speech back and forth between languages. We began with just English and Spanish, but today we’re expanding to 14 languages, adding Brazilian Portuguese, Czech, Dutch, French, German, Italian, Japanese, Korean, Mandarin Chinese, Polish, Russian and Turkish.
To use Conversation Mode, speak into your phone’s microphone, and the Translate app will translate what you’ve said and read the translation out loud. The person you’re speaking with can then reply in their language, and Conversation Mode will translate what they said and read it back to you.
This technology is still in alpha, so factors like background noise and regional accents may affect accuracy. But since it depends on examples to learn, the quality will improve as people use it more. We wanted to get this early version out to help start the conversation no matter where you are in the world.
We’ve also added some other features to make it easier to speak and read as you translate. For example, if you wanted to say “Where is the train?” but Google Translate recognizes your speech as “Where is the rain?”, you can now correct the text before you translate it. You can also add unrecognized words to your personal dictionary.
When viewing written translation results, you can tap the magnifying glass icon to view the translated text in full screen mode so you can easily show it to someone nearby, or just pinch to zoom in for a close-up view.
Finally, we’ve also optimized the app for larger screens like your Android tablet.
While we work to expand full Conversation Mode to even more languages, Google Translate for Android still supports text translation among 63 languages, voice input in 17 of those languages, and text-to-speech in 24 of them.
Download the Google Translate app in Android Market—it’s available for tablets and mobile phones running Android 2.2 and up.
Mobile technology and the web have made it easier for people around the world to access information and communicate with each other. But there’s still a daunting obstacle: the language barrier. We’re trying to knock down that barrier so everyone can communicate and connect more easily.
Earlier this year, we launched an update to Google Translate for Android with an experimental feature called Conversation Mode, which enables you to you translate speech back and forth between languages. We began with just English and Spanish, but today we’re expanding to 14 languages, adding Brazilian Portuguese, Czech, Dutch, French, German, Italian, Japanese, Korean, Mandarin Chinese, Polish, Russian and Turkish.
To use Conversation Mode, speak into your phone’s microphone, and the Translate app will translate what you’ve said and read the translation out loud. The person you’re speaking with can then reply in their language, and Conversation Mode will translate what they said and read it back to you.
This technology is still in alpha, so factors like background noise and regional accents may affect accuracy. But since it depends on examples to learn, the quality will improve as people use it more. We wanted to get this early version out to help start the conversation no matter where you are in the world.
We’ve also added some other features to make it easier to speak and read as you translate. For example, if you wanted to say “Where is the train?” but Google Translate recognizes your speech as “Where is the rain?”, you can now correct the text before you translate it. You can also add unrecognized words to your personal dictionary.
When viewing written translation results, you can tap the magnifying glass icon to view the translated text in full screen mode so you can easily show it to someone nearby, or just pinch to zoom in for a close-up view.
Tap the magnifying glass icon to view translations full screen.
Finally, we’ve also optimized the app for larger screens like your Android tablet.
While we work to expand full Conversation Mode to even more languages, Google Translate for Android still supports text translation among 63 languages, voice input in 17 of those languages, and text-to-speech in 24 of them.
Download the Google Translate app in Android Market—it’s available for tablets and mobile phones running Android 2.2 and up.
Step inside the map with Google MapsGL
(Cross-posted on the Lat Long Blog)
You’re now one step closer to experiencing and interacting with a 3D mirror of the real world within your browser with Google MapsGL. Google MapsGL takes Google Maps and harnesses the power of Web Graphics Library (WebGL) to create far richer visuals and animations.
WebGL is a new technology that brings hardware-accelerated 3D graphics to the browser without additional installed software. With WebGL your maps experience is much better with 3D buildings, smoother transitions between imagery and the ability to instantly “swoop” into Street View without a plugin.
Starting today, if you’re using supported browsers (such as Chrome 14+ or Firefox Beta) with compatible video cards, you can opt in to the early beta release. Visit maps.google.com and click “Try it now,” or visit maps.google.com/gl to learn more.
We’ve been using WebGL to create experiences like our Chrome experiments “3 Dreams of Black” and “All is Not Lost,” which happen right in the browser. Previously, such sophisticated 3D graphics have only been possible on traditional desktop applications and have required manual installation. WebGL ushers in a whole new generation of graphics on the web, and with that, we can begin to redefine the expectations of an online map.
Check out Chrome Experiments WebGL for more WebGL-powered applications, and opt in to Google MapsGL to begin using the next generation of mapping today.
WebGL is a new technology that brings hardware-accelerated 3D graphics to the browser without additional installed software. With WebGL your maps experience is much better with 3D buildings, smoother transitions between imagery and the ability to instantly “swoop” into Street View without a plugin.
Starting today, if you’re using supported browsers (such as Chrome 14+ or Firefox Beta) with compatible video cards, you can opt in to the early beta release. Visit maps.google.com and click “Try it now,” or visit maps.google.com/gl to learn more.
We’ve been using WebGL to create experiences like our Chrome experiments “3 Dreams of Black” and “All is Not Lost,” which happen right in the browser. Previously, such sophisticated 3D graphics have only been possible on traditional desktop applications and have required manual installation. WebGL ushers in a whole new generation of graphics on the web, and with that, we can begin to redefine the expectations of an online map.
Check out Chrome Experiments WebGL for more WebGL-powered applications, and opt in to Google MapsGL to begin using the next generation of mapping today.
Wednesday, October 12, 2011
Building an amazing mobile shopping experience with Google Commerce Search
Mobile usage in retail is on the rise—every year we see an increasing number of shopping queries originate from mobile phones. As mobile continues to proliferate, it’s also fundamentally changing the way people shop. Mobile and shopping are made for each other.
Knowing this, we’re sharing a secret with you: it’s not too late to get your e-commerce site ready for the mobile surge this holiday shopping season. In fact, our newest customer, Timberland, just went live with their mobile-optimized website powered by Google Commerce Search in a matter of days.
Chris Hardisty, director of Timberland Global E-Commerce, told us: “Our first priority in developing our mobile website was making sure customers had the best experience possible. Shoppers today expect fast and relevant results especially on mobile, where speed and interactivity matter most. Since we launched our mobile-optimized website, we have seen mobile sales grow 20 times faster than our desktop site sales.”
Today we’re growing the Google Commerce Search family by opening up our new Google Commerce Search Reseller Program, and welcoming Branding Brand and Perficient as our inaugural resellers. We wanted to make it easier for retailers to adopt Google Commerce Search to help them achieve amazing results and meet their customers’ needs. Through this new program, resellers can work with us to bring the unique capabilities of Google Commerce Search to their retail clients.
Branding Brand has worked with Timberland and—earlier this year—GNC to turn their mobile visions into reality. Before GNC optimized their mobile website, 10 to 15 percent of their e-commerce traffic came from mobile. Since launching it this summer, there are twice as many visitors using search, and mobile search conversions are up 50 percent.
If you decide that building a mobile application is the best choice for you, it’s still important to build a powerful search experience that will help shoppers find exactly what they’re looking for and engage with your brand. In August, Westfield launched a mobile shopping app powered by Google Commerce Search for its 55 malls throughout the U.S. Alan Cohen, Executive Vice President, Management and Marketing for Westfield, told us “Whether the shopper is looking for a very specific product or general holiday gift items, the ability to search retailer products effortlessly is of real benefit.”
Ready to get started with your mobile commerce site? With the big holiday shopping season coming soon, we wanted to share some tips based on our relationships with our merchant customers:
Knowing this, we’re sharing a secret with you: it’s not too late to get your e-commerce site ready for the mobile surge this holiday shopping season. In fact, our newest customer, Timberland, just went live with their mobile-optimized website powered by Google Commerce Search in a matter of days.
Chris Hardisty, director of Timberland Global E-Commerce, told us: “Our first priority in developing our mobile website was making sure customers had the best experience possible. Shoppers today expect fast and relevant results especially on mobile, where speed and interactivity matter most. Since we launched our mobile-optimized website, we have seen mobile sales grow 20 times faster than our desktop site sales.”
Today we’re growing the Google Commerce Search family by opening up our new Google Commerce Search Reseller Program, and welcoming Branding Brand and Perficient as our inaugural resellers. We wanted to make it easier for retailers to adopt Google Commerce Search to help them achieve amazing results and meet their customers’ needs. Through this new program, resellers can work with us to bring the unique capabilities of Google Commerce Search to their retail clients.
Branding Brand has worked with Timberland and—earlier this year—GNC to turn their mobile visions into reality. Before GNC optimized their mobile website, 10 to 15 percent of their e-commerce traffic came from mobile. Since launching it this summer, there are twice as many visitors using search, and mobile search conversions are up 50 percent.
If you decide that building a mobile application is the best choice for you, it’s still important to build a powerful search experience that will help shoppers find exactly what they’re looking for and engage with your brand. In August, Westfield launched a mobile shopping app powered by Google Commerce Search for its 55 malls throughout the U.S. Alan Cohen, Executive Vice President, Management and Marketing for Westfield, told us “Whether the shopper is looking for a very specific product or general holiday gift items, the ability to search retailer products effortlessly is of real benefit.”
Ready to get started with your mobile commerce site? With the big holiday shopping season coming soon, we wanted to share some tips based on our relationships with our merchant customers:
- Every millisecond counts: You can’t deliver an amazing mobile shopping experience to your customers by wasting their time. Shoppers should be able to find the products without unnecessary clicks, typing or other steps.
- Engage your audience: Search has become highly interactive with suggestions and auto-complete, while mobile allows consumers to touch and engage with their devices in new and fun ways. Combining the two allows you to intrigue your potential customers for instant gratification.
- Get to the point: Whether someone’s looking for a high-resolution digital camera or orange khaki trousers, you want to make sure that it’s easy to find—with minimal keystrokes, of course. Space is limited on those 3- or 4-inch screens, so make the most of it by providing relevant search results.
- Bridge the gap: According to our holiday retail user survey, 65 percent of high-end device users report they have used their device to find a business and then made a purchase at that business in person. In other words: mobile provides a great opportunity to drive foot traffic and bridge online and offline sales. You can delight shoppers by showing them when a product is also available in a store nearby—in-line with the search results.
Tuesday, October 11, 2011
Two days in D.C. for the winners of the Google Science Fair
(Cross-posted on the Google Student blog and the Google Science Fair blog)
Last week, 17-year-old Shree Bose from Fort Worth, Texas, the grand prize winner of the Google Science Fair, visited Washington, D.C. at the invitation of the White House. We invited Shree to write about her experience in the capital. - Ed.
Adrenaline. I turned around as the brilliantly polished door behind me opened, and suddenly I was face to face with a man I’d seen so many times on television. The President of the United States calmly extended his hand to shake mine and those of Naomi and Lauren, the other two winners of Google’s first-ever Science Fair. He knew about our projects and was genuinely excited to talk with us.
The Oval Office is more than just a room. It has a palpable aura of grandeur, with the presidential seal in the center of the deep blue carpet and a portrait of George Washington hanging on the wall. The desk, where presidents of the past have contemplated some of the most important decisions in the world’s history, was polished to a gleam. President Obama leaned against it as he talked to us.
He asked us how we became interested in science, what our plans were for the future and which colleges we were interested in. Smiling, he told us to stick with science. We left the Oval Office feeling like our individual futures were important to the nation’s future; like we could change the world.
Our trip to Washington, D.C., also included visits to the National Institute of Health, the Environmental Protection Agency and the U.S. Department of Agriculture. Over our two days, we were given the opportunity to sit down and talk with many of our country’s leaders who have not only been extraordinarily successful in the fields we wish to go into in the future, but who also encouraged us to follow our own dreams. It was more than just meetings; it was inspiration.
Last week, 17-year-old Shree Bose from Fort Worth, Texas, the grand prize winner of the Google Science Fair, visited Washington, D.C. at the invitation of the White House. We invited Shree to write about her experience in the capital. - Ed.
Adrenaline. I turned around as the brilliantly polished door behind me opened, and suddenly I was face to face with a man I’d seen so many times on television. The President of the United States calmly extended his hand to shake mine and those of Naomi and Lauren, the other two winners of Google’s first-ever Science Fair. He knew about our projects and was genuinely excited to talk with us.
The Oval Office is more than just a room. It has a palpable aura of grandeur, with the presidential seal in the center of the deep blue carpet and a portrait of George Washington hanging on the wall. The desk, where presidents of the past have contemplated some of the most important decisions in the world’s history, was polished to a gleam. President Obama leaned against it as he talked to us.
He asked us how we became interested in science, what our plans were for the future and which colleges we were interested in. Smiling, he told us to stick with science. We left the Oval Office feeling like our individual futures were important to the nation’s future; like we could change the world.
Our trip to Washington, D.C., also included visits to the National Institute of Health, the Environmental Protection Agency and the U.S. Department of Agriculture. Over our two days, we were given the opportunity to sit down and talk with many of our country’s leaders who have not only been extraordinarily successful in the fields we wish to go into in the future, but who also encouraged us to follow our own dreams. It was more than just meetings; it was inspiration.
Naomi Shah, Shree Bose and Lauren Hodge meet President Obama in the Oval Office
Official White House Photo by Pete Souza
Monday, October 10, 2011
Coming to a universe near you: YouTube Space Lab
(Cross-posted on the YouTube blog)
Can plants survive beyond Earth? Can proteins observed in space reveal the mysteries of life? Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. Today, we’re launching YouTube Space Lab with Lenovo, in cooperation with Space Adventures, National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA). Space Lab is a new galactic channel on YouTube that will lift off from your laptop, taking you to interesting and awesome videos from around the world... and beyond.
Interested students are invited to come up with an idea for a science experiment that can be conducted in space and upload a video explaining it to YouTube by December 7, 2011. The YouTube community and a panel of distinguished scientists, astronauts and expert judges, including Professor Stephen Hawking, will pick the best ones. If your video is selected, it will be performed aboard the ISS and live streamed on YouTube to the world in 2012.
We'll also throw in some out-of-this-world prizes for the winners: like ZERO-G flights, Lenovo IdeaPad laptops and your choice of either a trip to Tanegashima Island, Japan, to watch your experiment blast off in a rocket bound for the ISS, or—once you’re 18—a one-of-a-kind astronaut training experience in Star City, Russia, the training center for Russian cosmonauts. For more information on how to enter, including eligibility requirements and experiment guidelines, check out the competition page on the channel or the official rules.
All future astronauts and space enthusiasts can find inspiration in the space related content on YouTube.com/SpaceLab. Space Lab is just one of many educational channels available under YouTube.com/EDU. Educators can also visit YouTube.com/Teachers to learn how to better incorporate video into the classroom. We're developing a YouTube for Schools pilot aimed at making YouTube accessible in more schools. If you want to be notified when it's ready, sign up here.
Blast off now and be part of a global experiment where your teacher is an astronaut and your classroom, space!
Can plants survive beyond Earth? Can proteins observed in space reveal the mysteries of life? Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. Today, we’re launching YouTube Space Lab with Lenovo, in cooperation with Space Adventures, National Aeronautics and Space Administration (NASA), the European Space Agency (ESA), and the Japan Aerospace Exploration Agency (JAXA). Space Lab is a new galactic channel on YouTube that will lift off from your laptop, taking you to interesting and awesome videos from around the world... and beyond.
Interested students are invited to come up with an idea for a science experiment that can be conducted in space and upload a video explaining it to YouTube by December 7, 2011. The YouTube community and a panel of distinguished scientists, astronauts and expert judges, including Professor Stephen Hawking, will pick the best ones. If your video is selected, it will be performed aboard the ISS and live streamed on YouTube to the world in 2012.
We'll also throw in some out-of-this-world prizes for the winners: like ZERO-G flights, Lenovo IdeaPad laptops and your choice of either a trip to Tanegashima Island, Japan, to watch your experiment blast off in a rocket bound for the ISS, or—once you’re 18—a one-of-a-kind astronaut training experience in Star City, Russia, the training center for Russian cosmonauts. For more information on how to enter, including eligibility requirements and experiment guidelines, check out the competition page on the channel or the official rules.
All future astronauts and space enthusiasts can find inspiration in the space related content on YouTube.com/SpaceLab. Space Lab is just one of many educational channels available under YouTube.com/EDU. Educators can also visit YouTube.com/Teachers to learn how to better incorporate video into the classroom. We're developing a YouTube for Schools pilot aimed at making YouTube accessible in more schools. If you want to be notified when it's ready, sign up here.
Blast off now and be part of a global experiment where your teacher is an astronaut and your classroom, space!
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